Is dexeryl cream profitable to sell on Amazon United States?

The niche generates $93K/yr across 6 tracked products. 90-day search growth is -36.3%. Flapen's verdict: Skip it (36/100).

How competitive is the dexeryl cream niche?

4 brands and 40 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dexeryl cream?

Top complaints mined from reviews: Smell, Moist/Dry. The return rate is 1.0%.

What does it cost to enter the dexeryl cream niche?

Listings span $18.08–$45.68; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.

dexeryl cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.93

avg listing price — sweet spot $15–$100

Price range

Incredible$18.08–$45.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good590.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$93K

$93K/yr · 64K searches

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dexeryl cream is a $93K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dexeryl cream market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $116K–$145K; units × avg price
Conversion rate: 5.0%
Avg BSR: #2,857
Page quality: 0%
Prime: 83%
Sponsored: 17%
Out of stock: 10.0%
Avg brand age: 85 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

DEXERYL77%
Hengulus16%
KHUNDA4%
Pierre Latouche3%

Demand

Weekly Amazon search volume, last 24 weeks — -36.3% search growth over the last 90 days.

Open Trend

Top dexeryl cream search terms

dexeryl cream37K/yr -40.2%6.1% conv.
dexeryl20K/yr -20.4%4.5% conv.
dexeryl emollient cream4K/yr -44.2%8.3% conv.
dexeryl body lotion2K/yr -93.3%5.6% conv.

All search terms

Top dexeryl cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DEXERYL Creme 250 g Cream

DEXERYL$18.084.6★633 rev

DEXERYL Creme 500 g Cream

Hengulus$25.884.7★1,435 rev

DEXERYL Cream 500g - Moisturizing Skin Care - Repair Dry and Irritated Skin

DEXERYL$34.724.9★42 rev

Pierre Fabre Dexeryl Cream 250g

DEXERYL$18.354.6★1,373 rev

Dexeryl Dermatological Cream 500g - Atopic Dermatitis Give to Gift

KHUNDA$45.684.4★32 rev

Newest

by launch date

DEXERYL Cream 500g - Moisturizing Skin Care - Repair Dry and Irritated Skin

DEXERYL$34.7242 rev

7y ago

Pierre Fabre Dexeryl 500g - Moisturizing Cream - Skin Care - Repair Dry and Irritated Skin

Pierre Latouche$30.9127 rev

7y ago

DEXERYL Creme 250 g Cream

DEXERYL$18.08633 rev

10y ago

Dexeryl Dermatological Cream 500g - Atopic Dermatitis Give to Gift

KHUNDA$45.6832 rev

11y ago

DEXERYL Creme 500 g Cream

Hengulus$25.881,435 rev

13y ago

What buyers say about dexeryl cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry28%

“Put on while still wet from the shower”

Quality-Overall25%

“Good product”

Suitability Combination Skin13%

“Good for eczema prone skin”

Advertised Vs Actual Product10%

“Product met my expectations”

Value For Money10%

“Still a good price for the size”

Durability5%

“it lasts for quite a while”

Soft Feel3%

“Soft Skin”

What buyers complain about

Smell25%

“No scent”

Moist/Dry13%

“My hands and body never stay moisturized”

Top return reasons

Leak-Proof14%

Functionality-Overall10%

Advertised Vs Actual Product10%

Defective Material/Parts10%

Moist/Dry8%

Value For Money8%

Texture/Consistency-Overall8%

Ingredients-Overall4%

Contamination4%

Motor Power4%

Common questions

Is dexeryl cream profitable to sell on Amazon United States?: The niche generates $93K/yr across 6 tracked products. 90-day search growth is -36.3%. Flapen's verdict: Skip it (36/100).
How competitive is the dexeryl cream niche?: 4 brands and 40 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dexeryl cream?: Top complaints mined from reviews: Smell, Moist/Dry. The return rate is 1.0%.
What does it cost to enter the dexeryl cream niche?: Listings span $18.08–$45.68; the average listing price is $28.93 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.