dexe black hair shampoo
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.93avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,603avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.08–$22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$28K$28K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, dexe black hair shampoo is a $28K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dexe black hair shampoo market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $37K–$45K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #1,963
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 12.8%
- Avg brand age
- 48 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
12
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
8%
- ECOFAN38%
- Vedora21%
- Agthyuve11%
- Dexe9%
- Amzfly9%
- SUPGUDER4%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dexe black hair shampoo search terms
- dexe black hair shampoo28K/yr
- dexe10K/yr
- dexe black hair shampoo for men384/yr
- dexe black hair shampoo for women403/yr
Top dexe black hair shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
10 PCS Dexe Black Hair Shampoo Instant Hair Dye for Men Women Black Color - Simple to Use - Hair Dye Permanent - Last 30 days - Natural Ingredients Hair Dye Shampoo Great Choice for Woman&Man
ECOFAN$10.024.3★3,334 rev
Vedora Instant Black Hair Shampoo 400ml - Semi-Permanent DeXe black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women
Vedora$15.754.5★165 rev
Dexe Hair Dye Shampoo 14.1 Fl Oz Gray Hair Coverage Black Hair Dye Hair Color Shampoo Black Hair Shampoo for Men & Women
Agthyuve$20.944.3★1,014 rev
Amzfly Instant Black Botanical Hair Shampoo - Gentle Ammonia-Free Unisex Formula 3-in-1 for 100% White Coverage Lasts 30 Days (Black)
Amzfly$13.524.2★144 rev
Signature Dexe Black Hair Shampoo 400 ML Instant Hair Blackening Dye for Men Women Black Color - Simple to Use - Lasts 30 Days - Fast Acting Natural Ingredients - Signature Bundle by Maani
Dexe$15.374.2★313 rev
Newest
by launch date
VedoAID Instant Black Hair Shampoo 400ml - Semi-Permanent D E X E black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women
VedoAID$10.5930 rev
Vedora Instant Black Hair Shampoo 400ml - Semi-Permanent DeXe black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women
Vedora$15.75165 rev
IIIMEIDU Black Hair Dye Shampoo 3 in 1 for Gray Hair Herbal Ingredients Shampoo Black Hair Dye for Women Men Grey Coverage Shampoo 500ml
IIIMEIDU$22.553,517 rev
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.818,487 rev
Signature Dexe Black Hair Shampoo 400 ML Instant Hair Blackening Dye for Men Women Black Color - Simple to Use - Lasts 30 Days - Fast Acting Natural Ingredients - Signature Bundle by Maani
Dexe$15.37313 rev
Trending
90-day click momentumIIIMEIDU Black Hair Dye Shampoo 3 in 1 for Gray Hair Herbal Ingredients Shampoo Black Hair Dye for Women Men Grey Coverage Shampoo 500ml
IIIMEIDU$22.554.4★
VedoAID Instant Black Hair Shampoo 400ml - Semi-Permanent D E X E black Hair Dye shampoo for Natural Hair Lasts 30 Days Fast Acting Formula for Men & Women
VedoAID$10.593.8★
Instant Black Hair Shampoo gentle botanical formula - ammonia free - unisex hair color shampoo - quick and easy - lasts 30 days 3-in-1 black hair color (200ml Bottle)
Amzfly$16.574.3★
Bablabear Black Hair Dye Shampoo for Gray Hair Hair Color Shampoo for Women and Men Grey Coverage.500ml
Bablabear$21.814.3★
10 PCS Dexe Black Hair Shampoo Instant Hair Dye for Men Women Black Color - Simple to Use - Hair Dye Permanent - Last 30 days - Natural Ingredients Hair Dye Shampoo Great Choice for Woman&Man
ECOFAN$10.024.3★
What buyers say about dexe black hair shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and it restored my natural hair type from dryness to healthier hairstyles”
“EASY TO USE”
“The color looked natural”
“consistency of application”
“Nice even coverage”
“Excellent color shampoo that leaves the hair very dark”
“Works as advertised”
“No ugly smell or scent”
“Worth every penny”
“my hair feels soft”
What buyers complain about
“However, black was too dark”
“It gave me a rash”
“It also makes ur hair super hard”
“Didnt work”
“Bad quality my hair turn to yellow color”
“now they look stained black”
“Damaged and breaking my hair”
“Cheap Thrill”
“the shower needs a good scrubbing after”
“It had a bit of chemical smell”
Top return reasons
Common questions
- Is dexe black hair shampoo profitable to sell on Amazon United States?
- The niche generates $28K/yr across 11 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the dexe black hair shampoo niche?
- 9 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in dexe black hair shampoo?
- Top complaints mined from reviews: Color, Allergies, Hair Related. The return rate is 0.9%.
- When does demand for dexe black hair shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dexe black hair shampoo niche?
- Listings span $7.08–$22.55; the average listing price is $14.93 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.