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Dewy Setting Spray

Fail

The top 5 brands take 100% of clicks, so Dewy Setting Spray is a Fail.

Flapen Score
49
49 / 100
Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48
Market size
$1.2M/yr963K searches / yr
90-day growth
+10.9%search demand this quarter
Competition
73%top-5 click share · 5 brands · 57 sellers

Flapen Score

Dewy Setting Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Dewy Setting Spray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dewy Setting Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Dewy Setting Spray 963K times last year and spent an estimated $1.2M. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
963K
Growth, 90 days vs prior 90
+10.9%
Conversion, latest week
11.9%
Market size, estimated
$1.2Ma year
Peak month
February3.3× the quietest month
Top search term
elf setting spray472K searches a year

02 · Price

A sale here is worth $10.43.

Listings sell for $10.43 on average, from $5.74 to $22.21. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $10.43 that is $104K to $130K a year per listing.

Average price
$10.43under the $15 to $100 sweet spot
Price range
$5.74–$22.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$104K–$130K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Face Mists. It carries 12,178 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Face Mists
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
12,178per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dewy Setting Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 52%

Demand

Dewy Setting Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 3.3×

Search terms

Top Dewy Setting Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf setting spray472K/yr
  • dewy setting spray140K/yr
  • hydrating setting spray56K/yr
  • elf power grip dewy setting spray19K/yr
  • milk setting spray40K/yr
  • setting spray elf26K/yr
  • setting spray dewy23K/yr
  • glow setting spray19K/yr
  • elf spray15K/yr
  • elf dewy setting spray19K/yr

Reviews and returns

What reviews say buyers love and hate about Dewy Setting Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Functionality-Overall”
0.4%of orders come back
“DOES ABSOLUTELY NOTHING”
A buyer, on “Functionality-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dewy Setting Spray questions

Answered from the same tracked data.