Dewy Setting Spray
FailThe top 5 brands take 100% of clicks, so Dewy Setting Spray is a Fail.
- Flapen Score
- 49 / 100Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 4849
- Market size
- $1.2M/yr963K searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 57 sellers
Flapen Score
Dewy Setting Spray against its category
The dotted line is the Beauty & Personal Care average. Past it, Dewy Setting Spray is stronger. Inside it, weaker.
Market
The Dewy Setting Spray market on Amazon at a glance
Shoppers on Amazon United States searched for Dewy Setting Spray 963K times last year and spent an estimated $1.2M. All 5 brands take every click. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 963K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.
- Searches, last 12 months
- 963K
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $1.2Ma year
- Peak month
- February3.3× the quietest month
- Top search term
- elf setting spray472K searches a year
02 · Price
A sale here is worth $10.43.
Listings sell for $10.43 on average, from $5.74 to $22.21. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $10.43 that is $104K to $130K a year per listing.
- Average price
- $10.43under the $15 to $100 sweet spot
- Price range
- $5.74–$22.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $104K–$130K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Face Mists. It carries 12,178 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #35in Face Mists
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 12,178per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Dewy Setting Spray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Power Grip Dewy Setting Spray Ultra Fine Mist Made With Hyaluronic Acid Grips Makeup For A Hydrated-Looking Dewy Finish Vegan & Cruelty-Free
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 9,540
- Age
- 2y ago

e.l.f. Stay All Night Micro-Fine Setting Mist Hydrating & Refreshing Makeup Setting Spray For 16HR Wear-time Vegan & Cruelty-Free 2.7 Fl Oz
- Price
- $10.44
- Rating
- 4.6/5
- Reviews
- 9,117
- Age
- 5y ago

e.l.f. Makeup Mist & Set - Large Lightweight Long Lasting All-Day Wear Revitalizes Refreshes Hydrates Soothes Infused with Aloe Green Tea and Cucumber 4 Fl Oz
- Price
- $8.69
- Rating
- 4.5/5
- Reviews
- 39,633
- Age
- 6y ago

Milani Setting Spray + Primer Make It Last Dewy - Dewy Finish Moisturizing Formula for Glow on the Go Setting Spray for Makeup and Face Primer Prime + Set + Hydrate 2.03 Fl. Oz
- Price
- $10.35
- Rating
- 4.4/5
- Reviews
- 9,390
- Age
- 13y ago

e.l.f. Dewy Coconut Setting Mist Makeup Setting Spray For Hydrating & Conditioning Skin Infused With Green Tea Vegan & Cruelty-Free 2.7 Fl Oz
- Price
- $9.95
- Rating
- 4.5/5
- Reviews
- 5,002
- Age
- 5y ago
Trending
estimated 90-day click momentum
e.l.f. Power Grip Ros Setting Spray Grips Makeup for Lasting Wear & Glistening Glowy Finish Made with Niacinamide Vegan & Cruelty-Free
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 9,540
- Age
- 1mo ago

Milani Setting Spray + Primer Make It Last Original - Natural Finish with Niacinamide for Hydration Setting Spray for Makeup and Face Primer 3-in-1 Prime + Hydrate + Set 2.03 Fl. Oz
- Price
- $10.56
- Rating
- 4.5/5
- Reviews
- 36,021
- Age
- 9y ago

essence bouncy PLUMP HYDRATING DEWY SPRAY
- Price
- $5.74
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 8mo ago

e.l.f. Makeup Mist & Set - Small Lightweight Long Lasting All-Day Wear Revitalizes Refreshes Hydrates Soothes Infused with Aloe Green Tea and Cucumber 2.02 Fl Oz
- Price
- $6.70
- Rating
- 4.6/5
- Reviews
- 3,715
- Age
- 5y ago

e.l.f. Power Grip Dewy Setting Spray Ultra Fine Mist Made With Hyaluronic Acid Grips Makeup For A Hydrated-Looking Dewy Finish Vegan & Cruelty-Free
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 9,540
- Age
- 2y ago
Newest
by launch date
e.l.f. Power Grip Ros Setting Spray Grips Makeup for Lasting Wear & Glistening Glowy Finish Made with Niacinamide Vegan & Cruelty-Free
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 9,540
- Age
- 1mo ago

essence bouncy PLUMP HYDRATING DEWY SPRAY
- Price
- $5.74
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 8mo ago

e.l.f. Power Grip Dewy Setting Spray Ultra Fine Mist Made With Hyaluronic Acid Grips Makeup For A Hydrated-Looking Dewy Finish Vegan & Cruelty-Free
- Price
- $10.49
- Rating
- 4.6/5
- Reviews
- 9,540
- Age
- 2y ago

Milk Makeup Hydro Grip Set + Refresh Spray with Hyaluronic Acid Sets Makeup + Hydrates Skin for Up to 12 Hours Long-Lasting Alcohol-Free Facial Mist for Dewy Radiant Skin 1.69 oz
- Price
- $22.21
- Rating
- 4.4/5
- Reviews
- 1,449
- Age
- 3y ago

e.l.f. Stay All Night Blue Light Micro-Setting Mist Setting Spray & Skin Refresher For A Matte Finish Reduces Blue Light Transmission 2.7 Fl Oz
- Price
- $10.58
- Rating
- 4.6/5
- Reviews
- 2,243
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- e.l.f.80%
- Milani8%
- NYX PROFESSIONAL MAKEUP5%
- Milk Makeup5%
- Essence Cosmetics2%
Demand
Dewy Setting Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 3.3×
Search terms
Top Dewy Setting Spray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elf setting spray472K/yr
- dewy setting spray140K/yr
- hydrating setting spray56K/yr
- elf power grip dewy setting spray19K/yr
- milk setting spray40K/yr
- setting spray elf26K/yr
- setting spray dewy23K/yr
- glow setting spray19K/yr
- elf spray15K/yr
- elf dewy setting spray19K/yr
Reviews and returns
What reviews say buyers love and hate about Dewy Setting Spray
We read the reviews and the return reasons for every product selling here.
“DOES ABSOLUTELY NOTHING”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dewy Setting Spray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









