devacurl supercream
Worth a lookShows a sweet-spot price point ($30.51 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.51avg listing price — sweet spot $15–$100
Price range
Great$11.56–$57.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great495.9avg incumbent reviews — the moat a new listing must climb
Market size
Good$285K$285K/yr · 116K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, devacurl supercream is a $285K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
devacurl supercream market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $244K–$305K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #375
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
0%
- SEEN75%
- No nothing20%
- Paul Mitchell2%
- Aveda1%
- FRAGFRE1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top devacurl supercream search terms
- seen45K/yr
- seen hair products27K/yr
- fragrance free heat protectant for hair10K/yr
- seen blow out cream7K/yr
- fragrance free heat protectant8K/yr
- no nothing heat protection spray5K/yr
- unscented heat protectant for hair4K/yr
- seen blow out cream fragrance free2K/yr
- four reasons no nothing heat protection spray3K/yr
- seen hair3K/yr
Top devacurl supercream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SEEN Blow-Out Creme Fragrance Free - Non-Comedogenic Blow-Out Hair Cream - Dermatologist-Developed - Reduces Frizz- Heat Protectant- Safe for Sensitive Eczema & Acne Prone Skin
SEEN$27.754.4★675 rev
No Nothing Heat Protection Spray for Hair Fragrance Free Hypoallergenic Aerosol Hair Heat Protectant Spray Humidity and Thermal Protector Up to 450F Lightweight Shine for All Hair Types 4.97 oz
No nothing$26.594.1★581 rev
SEEN Leave-In Conditioner Fragrance Free - Leave-In Hair Conditioner & Heat Protectant - Detangles & Hydrates- Formulated without Parabens Sulfates or Phthalate
SEEN$27.874.6★428 rev
SEEN Shampoo & Conditioner Bundle Fragrance-Free - Non-Comedogenic Hair Care Set Dermatologist-Developed Safe for Sensitive Eczema & Acne-Prone Skin
SEEN$57.334.4★564 rev
SEEN Curly Creme Fragrance Free - Non-Comedogenic Curl Defining Styling Hair Cream - Dermatologist-Developed - Anti-Frizz- Heat Protectant - Safe for Sensitive Skin
SEEN$28.074.3★827 rev
Newest
by launch date
No nothing Sensitive Heat Protection Spray for Hair - Heat Protectant Spray for Women - Vegan Unscented Fragrance Free - Travel Size Frizz Control & Thermal Heat Protection
No nothing$12.97581 rev
SEEN Frizz + Repair Treatment Mask - Fragrance Free - Fights Frizz Repairs Damage for Stronger Smoother Healthier-Looking Hair - Safe for Sensitive Skin
SEEN$34.6067 rev
Paul Mitchell Clear Smoothing Serum Blowout Primer Fragrance Free For Sensitive Scalp + Skin 0.85 fl oz
Paul Mitchell$11.56221 rev
SEEN Shampoo & Conditioner Bundle Fragrance-Free - Non-Comedogenic Hair Care Set Dermatologist-Developed Safe for Sensitive Eczema & Acne-Prone Skin
SEEN$57.33564 rev
SEEN Leave-In Conditioner Fragrance Free - Leave-In Hair Conditioner & Heat Protectant - Detangles & Hydrates- Formulated without Parabens Sulfates or Phthalate
SEEN$27.87428 rev
Trending
90-day click momentumNo nothing Sensitive Heat Protection Spray for Hair - Heat Protectant Spray for Women - Vegan Unscented Fragrance Free - Travel Size Frizz Control & Thermal Heat Protection
No nothing$12.974.1★
Paul Mitchell Clear Smoothing Serum Blowout Primer Fragrance Free For Sensitive Scalp + Skin 0.85 fl oz
Paul Mitchell$11.564.4★
No nothing Moisture Detangling Mist Fragrance Free Leave In Conditioner Spray & Heat Protectant for Hair Hypoallergenic Detangler Spray for Sensitive Scalp & Dry Hair 8.5 fl oz
No nothing$25.014.1★
SEEN Travel Trio Fragrance Free - Non-Comedogenic Blow-Out Hair Cream Shampoo & Conditioner Set - Dermatologist-Developed- Reduces Frizz- Heat Protectant- Safe for Sensitive & Acne-Prone Skin
SEEN$34.914.4★
SEEN Blow-Out Creme Fragrance Free - Non-Comedogenic Blow-Out Hair Cream - Dermatologist-Developed - Reduces Frizz- Heat Protectant- Safe for Sensitive Eczema & Acne Prone Skin
SEEN$27.754.4★
What buyers say about devacurl supercream
What buyers praise and complain about, mined from review topics.What buyers love
“It is fragrance free”
“hair is soft”
“Great hair product”
“Not irritating the skin at all”
“Gentle and hydrating”
“Effective”
“I really Like this its not too heavy”
“It made the hair straight and smooth”
“Worth buying”
“Helps control frizzy hair”
What buyers complain about
“NO Scent”
“ITCHY”
“Expensive”
“completely dried it out”
“Oily”
“it didn't work for my hair”
“Its small amount”
“It is so thick”
“That would be mighty hard to accomplish”
“Disappointing smell and stickiness”
Top return reasons
Common questions
- Is devacurl supercream profitable to sell on Amazon United States?
- The niche generates $285K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the devacurl supercream niche?
- 5 brands and 10 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in devacurl supercream?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.5%.
- When does demand for devacurl supercream peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the devacurl supercream niche?
- Listings span $11.56–$57.33; the average listing price is $30.51 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.