Deva Curl Styling Cream

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

+15.8%

Conversion, latest week

10.8%

Market size, estimated

$1.4Ma year

Peak month

December2.0× the quietest month

Top search term

deva curl hair products173K searches a year

Listings sell for $30.04 on average, from $13.06 to $50.39. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $30.04 that is $45K to $60K a year per listing.

Average price

$30.04inside the $15 to $100 sweet spot

Price range

$13.06–$50.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$45K–$60K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #267 within Creams & Lotions. It carries 1,205 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#267in Creams & Lotions

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,205per listing

Listings tracked

24

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

73 months