deva curl shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$35.63avg listing price — sweet spot $15–$100
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Price range
Great$12.72–$50.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good777.54avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$35K$35K/yr · 8K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deva curl shampoo and conditioner is a $35K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
deva curl shampoo and conditioner market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $27K–$36K
- units × avg price
- Conversion rate
- 11.7%
- Avg BSR
- #472
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- DevaCurl97%
- Love Ur Curls3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top deva curl shampoo and conditioner search terms
- deva curl shampoo and conditioner6K/yr
- deva curl low poo shampoo2K/yr
- diva curls shampoo and conditioner323/yr
Top deva curl shampoo and conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture 12 fl. oz.
DevaCurl$27.644.3★925 rev
DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture Green Oasis 32 fl. oz.
DevaCurl$48.114.3★925 rev
DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 32 Fl Oz
DevaCurl$47.854.6★1,067 rev
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.
DevaCurl$46.754.6★938 rev
DevaCurl OG Kit | Original Curl Routine | No Poo Original | One Condition Original | Styling Cream | Travel Sizes
DevaCurl$29.114.3★52 rev
Newest
by launch dateDevaCurl OG Kit | Original Curl Routine | No Poo Original | One Condition Original | Styling Cream | Travel Sizes
DevaCurl$29.1152 rev
Love Ur Curls Shampoo and Conditioner Moisturizing and Scalp Cleansing for Curly Wavy or Kinky Coily Hair Vegan and Silicone Free
Love Ur Curls$39.09821 rev
DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture 12 fl. oz.
DevaCurl$27.64925 rev
DevaCurl Low-Poo Original Mild Lather Cleanser for Rich Moisture Green Oasis 32 fl. oz.
DevaCurl$48.11925 rev
DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 32 Fl Oz
DevaCurl$47.851,067 rev
Trending
90-day click momentum
DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture Fresh Rose 12 fl. oz
DevaCurl$28.024.6★
DevaCurl CurlBond Re-Coiling Mild Lather Cleanser Cozy Getaway 12 fl. oz.
DevaCurl$28.674.5★
DevaCurl No-Poo Decadence Non-Lathering Cleanser for Ultra-Rich Moisture Green Oasis 32 fl. oz
DevaCurl$50.794.6★
DevaCurl No-Poo Original Non-Lathering Cleanser for Rich Moisture 3 fl. oz
DevaCurl$12.724.6★
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.
DevaCurl$28.444.5★
What buyers say about deva curl shampoo and conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“the curls were more defined”
“Great fragrance”
“I had naturally curly hair most of my life”
“Great price for quality of product”
“Great price for quality of product”
“Clean Feeling Hair”
“it is not bad considering my hair didnt fall out”
“Great Cleanser for Soft”
“If you have curly hair Diva Curl products are great for your hair health and curl definition”
“Super soft curls”
What buyers complain about
“the bottles arent the easiest to get product out of”
“My hair was still kind of dry because I may need a stronger shampoo”
“This shampoo and conditioner has completely changed the texture of my hair”
“Doesnt clean hair unless you used 5x the reg amt”
“However I dont love the scent”
“every product is very pricey”
“I seem to be allergic to it”
“Didn't like this for my curly hair”
“Ingredient change for the worse”
“not as well as it will once winter is over because its with all the heat”
Top return reasons
Common questions
- Is deva curl shampoo and conditioner profitable to sell on Amazon United States?
- The niche generates $35K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the deva curl shampoo and conditioner niche?
- 2 brands and 3 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deva curl shampoo and conditioner?
- Top complaints mined from reviews: Ease Of Use, Moist/Dry, Hair Related. The return rate is 0.9%.
- When does demand for deva curl shampoo and conditioner peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the deva curl shampoo and conditioner niche?
- Listings span $12.72–$50.79; the average listing price is $35.63 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.