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Deva Curl Mousse

Maybe

Buyers convert on 14.8% of searches. But the top 5 brands take 100% of clicks, so Deva Curl Mousse is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$229K/yr86K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
67%top-5 click share · 3 brands · 3 sellers

Flapen Score

Deva Curl Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Deva Curl Mousse is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deva Curl Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Deva Curl Mousse 86K times last year and spent an estimated $229K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
14.8%
Market size, estimated
$229Ka year
Peak month
December1.3× the quietest month
Top search term
all about curls27K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $12.64 to $28.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.94 that is $9K to $13K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$12.64–$28.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #510 within Gels. It carries 1,121 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#510in Gels
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,121per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Deva Curl Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 241%
  • Brand 310%
  • Open — no brand owns it (0%)

Demand

Deva Curl Mousse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Deva Curl Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • all about curls27K/yr
  • ouidad mousse18K/yr
  • zotos all about curls17K/yr
  • ouidad mousse for curly hair5K/yr
  • zoto10K/yr
  • deva curl mousse3K/yr
  • ouidad vitalcurl mousse3K/yr
  • devacurl mousse2K/yr
  • deva curl frizz fighting volumizing foam2K/yr
  • deva curl frizz free volumizing foam518/yr

Reviews and returns

What reviews say buyers love and hate about Deva Curl Mousse

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Suitability Curly Hair”
14%of negative reviews mention “Smell”
0.9%of orders come back
“Smelly”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Deva Curl Mousse questions

Answered from the same tracked data.