Is deva curl mousse profitable to sell on Amazon United States?

The niche generates $229K/yr across 17 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the deva curl mousse niche?

3 brands and 3 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deva curl mousse?

Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.9%.

When does demand for deva curl mousse peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the deva curl mousse niche?

Listings span $12.64–$28.47; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.

deva curl mousse

Worth a look

Shows searches that convert (14.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great$12.64–$28.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.94

avg listing price — sweet spot $15–$100

Review moat

Good1,121.35

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$229K

$229K/yr · 86K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, deva curl mousse is a $229K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

deva curl mousse market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $179K–$224K; units × avg price
Conversion rate: 14.8%
Avg BSR: #510
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 3.7%
Avg brand age: 109 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

ALL ABOUT CURLS49%
Ouidad41%
DevaCurl10%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -10.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top deva curl mousse search terms

all about curls27K/yr -14.8%15.7% conv.
ouidad mousse18K/yr +21.6%12.1% conv.
zotos all about curls17K/yr +3.1%15.5% conv.
ouidad mousse for curly hair5K/yr +15.5%16.3% conv.
zoto10K/yr -74.9%0.0% conv.
deva curl mousse3K/yr +8.5%13.6% conv.
ouidad vitalcurl mousse3K/yr +25.3%19.7% conv.
devacurl mousse2K/yr -5.5%11.4% conv.
deva curl frizz fighting volumizing foam2K/yr +12.0%27.9% conv.
deva curl frizz free volumizing foam518/yr +14.3%19.4% conv.

All search terms

Top deva curl mousse products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ouidad VitalCurl+ Curl Defining Mousse Lightweight Hair Foam Styler for Soft Touchable Hold Adds Shine Bounce & Volume For Spiral Curls

Ouidad$22.844.5★673 rev

Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types

Ouidad$20.724.5★482 rev

ALL ABOUT CURLS$12.844.3★3,637 rev

ALL ABOUT CURLS$13.134.3★2,479 rev

DevaCurl Frizz-Fighting Volumizing Foam Lightweight Body Booster | Adds Volume and Fullness | Up To 48 Hours Humidty Resistance | All Waves Curls and Coils

DevaCurl$28.474.5★961 rev

Newest

by launch date

ALL ABOUT CURLS Spring It On Mousse Ultra Definition Strengthens & Protects Vegan & Cruelty Free Sulfate Free 8 Fl Oz

ALL ABOUT CURLS$13.0277 rev

2y ago

Ouidad Botanical Boost Multi-Use Mousse for Curly Hair 7 fl oz Lightweight Hair Styling Foam Curl Enhancer Restores Hydrates & Adds Shine No Silicone Sulfates & Parabens

Ouidad$24.0642 rev

2y ago

Ouidad Advanced Climate Control Volumizing Foam - 7 fl oz Lightweight Hair Styling Foam Anti-Frizz Nano Technology Adds Volume Fights Frizz & Defines Curls Crunch-free Hold For All Curl Types

Ouidad$20.72482 rev

2y ago

DevaCurl Frizz-Fighting Volumizing Foam Lightweight Body Booster | Adds Volume and Fullness | Up To 48 Hours Humidty Resistance | All Waves Curls and Coils

DevaCurl$28.47961 rev

4y ago

DevaCurl SuperMousse Non-Crunch Volumizer Superfruits 5 fl. oz

DevaCurl$28.41288 rev

4y ago

What buyers say about deva curl mousse

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Curly Hair23%

“Great product for curly hair”

Smell13%

“the perfume is ideal”

Hair Styling8%

“Really delivers soft well defined curls”

Quality-Overall7%

“Excellent product”

Soft Feel7%

“is super fluffy”

Weight Light6%

“Lightweight”

Moist/Dry5%

“Hydrates & Holds Well”

Value For Money4%

“great value”

Suitability Straight Hair4%

“My hair is beautiful now”

Suitability Wavy Hair3%

“Great for frizzy wavy hair”

What buyers complain about

Smell14%

“Smelly”

Moist/Dry14%

“Dried out my hair”

Functionality-Overall8%

“I did not notice much difference”

Allergies5%

“I am highly allergic to sulfa”

Thickness4%

“So thick I had to take the top off the bottle to get it out”

Adhesion/Stickiness4%

“Extremely Sticky”

Hair Related3%

“My hair is neck-shoulder length, thin & curly and I found it not to be effective as far as enhancing curls”

Texture/Consistency-Overall3%

“Seems like an odd container for the consistency”

Damage/Burn Hair3%

“If anything my hair was MORE tangled after using it”

Advertised Vs Actual Product3%

“FALSE ADVERTISING”

Top return reasons

Suitability Short Hair14%

Functionality-Overall12%

Smell10%

Advertised Vs Actual Product9%

Moist/Dry8%

Product Condition5%

Value For Money5%

Adhesion/Stickiness4%

Size-Overall4%

Suitability Straight Hair3%

Common questions

Is deva curl mousse profitable to sell on Amazon United States?: The niche generates $229K/yr across 17 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the deva curl mousse niche?: 3 brands and 3 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in deva curl mousse?: Top complaints mined from reviews: Smell, Moist/Dry, Functionality-Overall. The return rate is 0.9%.
When does demand for deva curl mousse peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the deva curl mousse niche?: Listings span $12.64–$28.47; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.

deva curl mousse

deva curl mousse market data

Competition & brand share

Demand & seasonality

Top deva curl mousse search terms

Top deva curl mousse products on Amazon

Top sellers

Newest

Trending

What buyers say about deva curl mousse

What buyers love

What buyers complain about

Top return reasons

Common questions

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