Deva Curl Mousse
MaybeBuyers convert on 14.8% of searches. But the top 5 brands take 100% of clicks, so Deva Curl Mousse is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $229K/yr86K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 67%top-5 click share · 3 brands · 3 sellers
Flapen Score
Deva Curl Mousse against its category
The dotted line is the Beauty & Personal Care average. Past it, Deva Curl Mousse is stronger. Inside it, weaker.
Market
The Deva Curl Mousse market on Amazon at a glance
Shoppers on Amazon United States searched for Deva Curl Mousse 86K times last year and spent an estimated $229K. All 3 brands take every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 14.8% of those searches ended in a purchase.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 14.8%
- Market size, estimated
- $229Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- all about curls27K searches a year
02 · Price
A sale here is worth $17.94.
Listings sell for $17.94 on average, from $12.64 to $28.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $17.94 that is $9K to $13K a year per listing.
- Average price
- $17.94inside the $15 to $100 sweet spot
- Price range
- $12.64–$28.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$13K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #510 within Gels. It carries 1,121 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #510in Gels
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 1,121per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Deva Curl Mousse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Brand 149%
- Brand 241%
- Brand 310%
- Open — no brand owns it (0%)
Demand
Deva Curl Mousse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Deva Curl Mousse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- all about curls27K/yr
- ouidad mousse18K/yr
- zotos all about curls17K/yr
- ouidad mousse for curly hair5K/yr
- zoto10K/yr
- deva curl mousse3K/yr
- ouidad vitalcurl mousse3K/yr
- devacurl mousse2K/yr
- deva curl frizz fighting volumizing foam2K/yr
- deva curl frizz free volumizing foam518/yr
Reviews and returns
What reviews say buyers love and hate about Deva Curl Mousse
We read the reviews and the return reasons for every product selling here.
“Smelly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deva Curl Mousse questions
Answered from the same tracked data.









