Deva Curl Hair Products

Shoppers searched for this 393K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

393K

Growth, 90 days vs prior 90

+13.2%

Conversion, latest week

9.2%

Market size, estimated

$1.1Ma year

Peak month

July1.6× the quietest month

Top search term

deva curl hair products173K searches a year

Listings sell for $30.03 on average, from $11.72 to $50.39. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $30.03 that is $30K to $38K a year per listing.

Average price

$30.03inside the $15 to $100 sweet spot

Price range

$11.72–$50.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

$30K–$38K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #280 within Creams & Lotions. It carries 1,196 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#280in Creams & Lotions

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

1,196per listing

Listings tracked

26

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

73 months