deva curl gel
Worth a lookShows searches that convert (14.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$32.48avg listing price — sweet spot $15–$100
Price range
Great$13.06–$50.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$296K$296K/yr · 64K searches
Review moat
Okay2,123.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deva curl gel is a $296K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
deva curl gel market data
- Units sold / yr
- 10K–13K
- avg 1,250–1,500/product
- Revenue / yr
- $325K–$406K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 85 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- DevaCurl100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top deva curl gel search terms
- deva curl gel23K/yr
- devacurl ultra defining gel19K/yr
- deva curl light defining gel5K/yr
- deva curl ultra defining hair gel6K/yr
- devacurl light defining gel4K/yr
- devacurl gel4K/yr
- deva curl supreme defining gel2K/yr
- deva curl gel ultra defining gel856/yr
- diva curls ultra defining gel999/yr
Top deva curl gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz
DevaCurl$28.354.3★3,279 rev
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 32 fl. oz
DevaCurl$47.444.3★3,279 rev
DevaCurl Light Defining Gel Soft Hold Non-Crunch Styler Bright Breeze 12 fl. oz
DevaCurl$28.224.3★1,379 rev
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler 3 fl. oz
DevaCurl$13.064.3★3,279 rev
DevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine
DevaCurl$27.454.4★147 rev
Newest
by launch dateDevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine
DevaCurl$27.45147 rev
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz
DevaCurl$28.353,279 rev
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 32 fl. oz
DevaCurl$47.443,279 rev
DevaCurl Light Defining Gel Soft Hold Non-Crunch Styler Bright Breeze 12 fl. oz
DevaCurl$28.221,379 rev
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler 3 fl. oz
DevaCurl$13.063,279 rev
Trending
90-day click momentumDevaCurl Quenchn Define Gel Strong Hold Non-Crunch Styler 12 Oz | Lasts up to 7 Days | Locks & Moisturizes Curls | Enhances Shine
DevaCurl$27.454.4★
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler 3 fl. oz
DevaCurl$13.064.3★
DevaCurl Light Defining Gel Soft Hold Non-Crunch Styler Bright Breeze 12 fl. oz
DevaCurl$28.224.3★
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 12 fl. oz
DevaCurl$28.354.3★
DevaCurl Ultra Defining Gel Strong Hold Non-Crunch Styler Bright Breeze 32 fl. oz
DevaCurl$47.444.3★
What buyers say about deva curl gel
What buyers praise and complain about, mined from review topics.What buyers love
“keeps my curly hair feeling nature”
“Love this gel for my curls”
“Great product”
“great value on Amazon”
“Smell is pleasant”
“Super light weight”
“Does exactly what it says it will do”
“The gel is soft”
“holds well”
“Great for fine hair”
What buyers complain about
“But unfortunately, I had some sort of allergic reaction to it”
“Doesn't work for my fine curly hair”
“Ripped out a LOT of hair trying to soften the mess”
“This product dry your hair out”
“Not suitable for women of color”
“But it's getting too expensive”
“It's much thinner than it used to be”
“Did not work for me”
“Static and brittle”
“No hold and no shape”
Top return reasons
Common questions
- Is deva curl gel profitable to sell on Amazon United States?
- The niche generates $296K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the deva curl gel niche?
- 1 brands and 2 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deva curl gel?
- Top complaints mined from reviews: Allergies, Suitability Curly Hair, Hair Related. The return rate is 1.3%.
- When does demand for deva curl gel peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the deva curl gel niche?
- Listings span $13.06–$50.39; the average listing price is $32.48 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.