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Deva Curl Gel

Maybe

Buyers convert on 14.2% of searches. But the top 5 brands take 100% of clicks, so Deva Curl Gel is a Maybe.

Flapen Score
50
50 / 100
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Market size
$296K/yr64K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
93%top-5 click share · 1 brands · 2 sellers

Flapen Score

Deva Curl Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Deva Curl Gel is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deva Curl Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Deva Curl Gel 64K times last year and spent an estimated $296K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
14.2%
Market size, estimated
$296Ka year
Peak month
July1.4× the quietest month
Top search term
deva curl gel23K searches a year

02 · Price

A sale here is worth $32.48.

Listings sell for $32.48 on average, from $13.06 to $50.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $32.48 that is $41K to $49K a year per listing.

Average price
$32.48inside the $15 to $100 sweet spot
Price range
$13.06–$50.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$41K–$49K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Gels. It carries 2,124 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#159in Gels
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,124per listing
Listings tracked
6

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
85 months

Products

Top Deva Curl Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Deva Curl Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Deva Curl Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deva curl gel23K/yr
  • devacurl ultra defining gel19K/yr
  • deva curl light defining gel5K/yr
  • deva curl ultra defining hair gel6K/yr
  • devacurl light defining gel4K/yr
  • devacurl gel4K/yr
  • deva curl supreme defining gel2K/yr
  • deva curl gel ultra defining gel856/yr
  • diva curls ultra defining gel999/yr

Reviews and returns

What reviews say buyers love and hate about Deva Curl Gel

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Suitability Curly Hair”
15%of negative reviews mention “Allergies”
1.3%of orders come back
“But unfortunately, I had some sort of allergic reaction to it”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Deva Curl Gel questions

Answered from the same tracked data.