Deva Curl Gel
MaybeBuyers convert on 14.2% of searches. But the top 5 brands take 100% of clicks, so Deva Curl Gel is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $296K/yr64K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 93%top-5 click share · 1 brands · 2 sellers
Flapen Score
Deva Curl Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Deva Curl Gel is stronger. Inside it, weaker.
Market
The Deva Curl Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Deva Curl Gel 64K times last year and spent an estimated $296K. One brand takes every click. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 14.2% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 14.2%
- Market size, estimated
- $296Ka year
- Peak month
- July1.4× the quietest month
- Top search term
- deva curl gel23K searches a year
02 · Price
A sale here is worth $32.48.
Listings sell for $32.48 on average, from $13.06 to $50.39. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $32.48 that is $41K to $49K a year per listing.
- Average price
- $32.48inside the $15 to $100 sweet spot
- Price range
- $13.06–$50.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $41K–$49K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Gels. It carries 2,124 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #159in Gels
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 2,124per listing
- Listings tracked
- 6
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Deva Curl Gel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
1 falling
Sellers
2
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 1100%
- Open — no brand owns it (0%)
Demand
Deva Curl Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Deva Curl Gel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deva curl gel23K/yr
- devacurl ultra defining gel19K/yr
- deva curl light defining gel5K/yr
- deva curl ultra defining hair gel6K/yr
- devacurl light defining gel4K/yr
- devacurl gel4K/yr
- deva curl supreme defining gel2K/yr
- deva curl gel ultra defining gel856/yr
- diva curls ultra defining gel999/yr
Reviews and returns
What reviews say buyers love and hate about Deva Curl Gel
We read the reviews and the return reasons for every product selling here.
“But unfortunately, I had some sort of allergic reaction to it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deva Curl Gel questions
Answered from the same tracked data.









