deva curl conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.73avg listing price — sweet spot $15–$100
Price range
Great$12.53–$52.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good681.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$250K$250K/yr · 28K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deva curl conditioner is a $250K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
deva curl conditioner market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $208K–$278K
- units × avg price
- Conversion rate
- 25.5%
- Avg BSR
- #477
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 87 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- DevaCurl100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top deva curl conditioner search terms
- deva curl conditioner19K/yr
- devacurl conditioner3K/yr
- devacurl one condition original2K/yr
- devacurl conditioner for curly hair1K/yr
- deva curl one condition original1K/yr
- deva curl one condition879/yr
Top deva curl conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.
DevaCurl$46.754.6★938 rev
DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 32 fl. oz.
DevaCurl$47.194.6★1,044 rev
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.
DevaCurl$28.444.5★485 rev
DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.
DevaCurl$26.764.6★1,044 rev
DevaCurl CurlBond Re-Coiling Cream Conditioner Cozy Getaway 12 fl. oz.
DevaCurl$28.854.5★573 rev
Newest
by launch dateDevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.
DevaCurl$46.75938 rev
DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 32 fl. oz.
DevaCurl$47.191,044 rev
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.
DevaCurl$28.44485 rev
DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.
DevaCurl$26.761,044 rev
DevaCurl CurlBond Re-Coiling Cream Conditioner Cozy Getaway 12 fl. oz.
DevaCurl$28.85573 rev
Trending
90-day click momentum
DevaCurl One Condition Original Rich Cream Conditioner 3 fl. oz.
DevaCurl$12.534.3★
DevaCurl One Condition Decadence Ultra-Rich Cream Conditioner Green Oasis 12 fl. oz.
DevaCurl$26.764.6★
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 12 fl. oz.
DevaCurl$28.444.5★
DevaCurl CurlBond Re-Coiling Cream Conditioner Cozy Getaway 12 fl. oz.
DevaCurl$28.854.5★
DevaCurl One Condition Original Rich Cream Conditioner Soft Lemongrass 32 fl. oz.
DevaCurl$46.754.6★
What buyers say about deva curl conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“One original conditioner is the best for Curly hair”
“Worth the money”
“Thought this was a good brand”
“Makes curls more define and lustrous”
“Works like no other product on my hair”
“If you have curly hair Diva Curl products are great for your hair health and curl definition”
“Love at first feel”
“A 15-Year Staple For Frizz Control. TSA-Friendly Size”
“seal the cuticle”
“This shampoo does smell good”
What buyers complain about
“it doesn't feel worth it to me”
“I wish they still made this product fragrance free”
“The container was difficult to use”
“my curls weren't defined”
“not as well as it will once winter is over because its with all the heat”
“Everything is so dry”
“Doesn't work like it used to”
Top return reasons
Common questions
- Is deva curl conditioner profitable to sell on Amazon United States?
- The niche generates $250K/yr across 7 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the deva curl conditioner niche?
- 1 brands and 3 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deva curl conditioner?
- Top complaints mined from reviews: Value For Money, Smell, Ease Of Use. The return rate is 1.0%.
- When does demand for deva curl conditioner peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the deva curl conditioner niche?
- Listings span $12.53–$52.59; the average listing price is $34.73 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.