Deva Curl Conditioner
FailThe top 5 brands take 100% of clicks, so Deva Curl Conditioner is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $250K/yr28K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 93%top-5 click share · 1 brands · 3 sellers
Flapen Score
Deva Curl Conditioner against its category
The dotted line is the Beauty & Personal Care average. Past it, Deva Curl Conditioner is stronger. Inside it, weaker.
Market
The Deva Curl Conditioner market on Amazon at a glance
Shoppers on Amazon United States searched for Deva Curl Conditioner 28K times last year and spent an estimated $250K. One brand takes every click. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 25.5% of those searches ended in a purchase.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 25.5%
- Market size, estimated
- $250Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- deva curl conditioner19K searches a year
02 · Price
A sale here is worth $34.73.
Listings sell for $34.73 on average, from $12.53 to $52.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $34.73 that is $17K to $26K a year per listing.
- Average price
- $34.73inside the $15 to $100 sweet spot
- Price range
- $12.53–$52.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $17K–$26K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #477 within Conditioners. It carries 682 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #477in Conditioners
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 682per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Deva Curl Conditioner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Deva Curl Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Deva Curl Conditioner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deva curl conditioner19K/yr
- devacurl conditioner3K/yr
- devacurl one condition original2K/yr
- devacurl conditioner for curly hair1K/yr
- deva curl one condition original1K/yr
- deva curl one condition879/yr
Reviews and returns
What reviews say buyers love and hate about Deva Curl Conditioner
We read the reviews and the return reasons for every product selling here.
“it doesn't feel worth it to me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deva Curl Conditioner questions
Answered from the same tracked data.