Detangling Shampoo
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Detangling Shampoo is a Maybe.
- Flapen Score
- 62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 4862
- Market size
- $786K/yr480K searches / yr
- 90-day growth
- +30.5%search demand this quarter
- Competition
- 35%top-5 click share · 5 brands · 77 sellers
Flapen Score
Detangling Shampoo against its category
The dotted line is the Beauty & Personal Care average. Past it, Detangling Shampoo is stronger. Inside it, weaker.
Market
The Detangling Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Detangling Shampoo 480K times last year and spent an estimated $786K. All 5 brands take every click. Demand peaks in Mar–Apr–Jun–Nov. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $786K a year.
- Searches, last 12 months
- 480K
- Growth, 90 days vs prior 90
- +30.5%
- Conversion, latest week
- 9.5%
- Market size, estimated
- $786Ka year
- Peak month
- June2.6× the quietest month
- Top search term
- fairy tales shampoo and conditioner195K searches a year
02 · Price
A sale here is worth $17.23.
Listings sell for $17.23 on average, from $4.92 to $44.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $17.23 that is $26K to $34K a year per listing.
- Average price
- $17.23inside the $15 to $100 sweet spot
- Price range
- $4.92–$44.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $26K–$34K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #584 within Shampoo & Conditioner Sets. It carries 2,808 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 93%
- Out of stock, average day
- 4.1%
- Average rank
- #584in Shampoo & Conditioner Sets
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 2,808per listing
- Listings tracked
- 44
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Detangling Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fairy Tales Tangle Tamer Detangling Shampoo and Conditioner for Kids - Ultra Moisturizing and Anti Frizz Protection - Paraben Free Sulfate Free - 12 Oz (2 pack)
- Price
- $18.65
- Rating
- 4.7/5
- Reviews
- 1,395
- Age
- 4y ago
Fairy Tales Sun & Swim Shampoo & Conditioner for Kids - Chlorine Removal Swim Shampoo Removes Green Pool Tones Sea Salt & Mineral Buildup - Delicious Tropical Scent 12oz + 8oz
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 4y ago
Creme of Nature Pure Honey Moisturizing Dry Defense Shampoo Gently Cleanses & Restores Moisture With Coconut Oil & Shea Butter For Dry Dehydrated or Brittle Hair 12 oz
- Price
- $6.48
- Rating
- 4.6/5
- Reviews
- 2,542
- Age
- 8y ago
Fairy Tales Rosemary Repel Daily Kids Shampoo 32 fl oz. and Conditioner 32 fl oz. Duo Kids Like the Smell Lice Do Not (Pack of 2)
- Price
- $44.53
- Rating
- 4.8/5
- Reviews
- 1,895
- Age
- 15y ago
Fairy Tales Rosemary Repel Daily Kids Shampoo 12 fl oz. and Conditioner 8 fl oz. Duo Kids Like the Smell Lice Do Not
- Price
- $23.59
- Rating
- 4.7/5
- Reviews
- 3,558
- Age
- 15y ago
Trending
estimated 90-day click momentum
Fairy Tales Swim Shampoo Conditioner and Conditioning Spray for Kids- 3 pack | Made with Natural Ingredients in the USA | Chlorine Removal Swimmer Trio | No Parabens Sulfates or Synthetic Dyes
- Price
- $28.39
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 4y ago
Creme of Nature Sunflower and Coconut Detangling Conditioning Shampoo for Normal Hair 15.2 Ounce
- Price
- $27.58
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 17y ago
Fairy Tales Sun & Swim Shampoo & Conditioner for Kids - Chlorine Removal Swim Shampoo Removes Green Pool Tones Sea Salt & Mineral Buildup - Delicious Tropical Scent 12oz + 8oz
- Price
- $21.29
- Rating
- 4.6/5
- Reviews
- 773
- Age
- 4y ago
Fairy Tales Tangle Tamer Detangling Shampoo for Kids - Ultra Moisturizing and Anti Frizz Protection - Paraben Free Sulfate Free - 12 Oz
- Price
- $9.81
- Rating
- 4.7/5
- Reviews
- 2,216
- Age
- 22y ago
Creme of Nature Pure Honey Moisturizing Dry Defense Conditioner 12oz
- Price
- $7.03
- Rating
- 4.5/5
- Reviews
- 1,947
- Age
- 8y ago
Newest
by launch date
Creme of Nature Argan Oil from Morocco Sulfate-Free Moisture and Shine Shampoo and Intensive Conditioning Treatment Set Hydrating Shine-Enhancing Hair Care Duo 2 Count 12 oz Each
- Price
- $14.08
- Rating
- 4.6/5
- Reviews
- 928
- Age
- 1y ago
Fairy Tales Swim Shampoo Conditioner and Conditioning Spray for Kids- 3 pack | Made with Natural Ingredients in the USA | Chlorine Removal Swimmer Trio | No Parabens Sulfates or Synthetic Dyes
- Price
- $28.39
- Rating
- 4.6/5
- Reviews
- 363
- Age
- 4y ago
Creme of Nature Double Duty Detangle and Slip Shampoo with Butter Blend Flaxseed and Argan Oil Moisture-Rich Elongating Cleanser for Natural Curly and Textured Hair 12 oz
- Price
- $10.03
- Rating
- 4.6/5
- Reviews
- 178
- Age
- 4y ago
Fairy Tales Tangle Tamer Detangling Shampoo and Conditioner for Kids plus Detangling Spray - Ultra Moisturizing and Anti Frizz Protection - Paraben Free Sulfate Free - 12 Oz (3 pack)
- Price
- $28.29
- Rating
- 4.6/5
- Reviews
- 362
- Age
- 4y ago
Fairy Tales Curly-Q Hydrating Shampoo and Conditioner for Kids - Paraben Sulfate Gluten and Nut Free - For All Curl Types Including Multi Cultural Hair 32 Oz (2 Pack)
- Price
- $42.38
- Rating
- 4.7/5
- Reviews
- 260
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
5 rising
Sellers
77
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
35%
Top 20: 81%
Open market
0%
- Fairy Tales68%
- Creme of Nature30%
- Aussie1%
- African Pride1%
- Mielle Organics1%
Demand
Detangling Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jun, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Detangling Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fairy tales shampoo and conditioner195K/yr
- creme of nature shampoo67K/yr
- cream of nature shampoo and conditioner51K/yr
- fairytales shampoo and conditioner40K/yr
- detangling shampoo29K/yr
- creme of nature shampoo and conditioner20K/yr
- cream of nature shampoo16K/yr
- detangling shampoo and conditioner19K/yr
- creme of nature argan oil shampoo6K/yr
- detangler shampoo and conditioner11K/yr
Reviews and returns
What reviews say buyers love and hate about Detangling Shampoo
We read the reviews and the return reasons for every product selling here.
“Artificial scent, yikes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Detangling Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data