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Detangling Shampoo

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Detangling Shampoo is a Maybe.

Flapen Score
62
62 / 100Top 5% of 10,978 Beauty & Personal Care niches · +14 vs the category median of 48
Market size
$786K/yr480K searches / yr
90-day growth
+30.5%search demand this quarter
Competition
35%top-5 click share · 5 brands · 77 sellers

Flapen Score

Detangling Shampoo against its category

The dotted line is the Beauty & Personal Care average. Past it, Detangling Shampoo is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Detangling Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Detangling Shampoo 480K times last year and spent an estimated $786K. All 5 brands take every click. Demand peaks in Mar–Apr–Jun–Nov. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $786K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
+30.5%
Conversion, latest week
9.5%
Market size, estimated
$786Ka year
Peak month
June2.6× the quietest month
Top search term
fairy tales shampoo and conditioner195K searches a year

02 · Price

A sale here is worth $17.23.

Listings sell for $17.23 on average, from $4.92 to $44.53. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $17.23 that is $26K to $34K a year per listing.

Average price
$17.23inside the $15 to $100 sweet spot
Price range
$4.92–$44.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$26K–$34K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #584 within Shampoo & Conditioner Sets. It carries 2,808 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#584in Shampoo & Conditioner Sets
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,808per listing
Listings tracked
44

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
83 months

Products

Top Detangling Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

5 rising

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

35%

Top 20: 81%

Open market

0%

  • Brand 168%
  • Brand 230%
  • Brand 31%
  • Brand 41%
  • Brand 51%

Demand

Detangling Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Jun, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Detangling Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy tales shampoo and conditioner195K/yr
  • creme of nature shampoo67K/yr
  • cream of nature shampoo and conditioner51K/yr
  • fairytales shampoo and conditioner40K/yr
  • detangling shampoo29K/yr
  • creme of nature shampoo and conditioner20K/yr
  • cream of nature shampoo16K/yr
  • detangling shampoo and conditioner19K/yr
  • creme of nature argan oil shampoo6K/yr
  • detangler shampoo and conditioner11K/yr

Reviews and returns

What reviews say buyers love and hate about Detangling Shampoo

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.3%of orders come back
“Artificial scent, yikes”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

Keep looking

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FAQ

Common Detangling Shampoo questions

Answered from the same tracked data.