Detangling Conditioner

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $431K a year.

Searches, last 12 months

317K

Growth, 90 days vs prior 90

+28.2%

Conversion, latest week

9.3%

Market size, estimated

$431Ka year

Peak month

November3.6× the quietest month

Top search term

aussie 3 minute miracle moist deep conditioner63K searches a year

Listings sell for $14.73 on average, from $4.53 to $30.42. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $14.73 that is $18K to $22K a year per listing.

Average price

$14.73under the $15 to $100 sweet spot

Price range

$4.53–$30.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

$18K–$22K

Returns

0.4%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #517 within Conditioners. It carries 5,474 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#517in Conditioners

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,474per listing

Listings tracked

19

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months