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Detangling Brush for Kids

Fail

Shoppers spend an estimated $47K a year here, so Detangling Brush for Kids is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$47K/yr92K searches / yr
90-day growth
-14.7%search demand this quarter
Competition
58%top-5 click share · 17 brands · 35 sellers

Flapen Score

Detangling Brush for Kids against its category

The dotted line is the Beauty & Personal Care average. Past it, Detangling Brush for Kids is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detangling Brush for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Detangling Brush for Kids 92K times last year and spent an estimated $47K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-14.7%
Conversion, latest week
5.7%
Market size, estimated
$47Ka year
Peak month
December3.4× the quietest month
Top search term
toddler curly hair brush19K searches a year

02 · Price

A sale here is worth $8.94.

Listings sell for $8.94 on average, from $4.44 to $18.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.94 that is $894 to $2K a year per listing.

Average price
$8.94under the $15 to $100 sweet spot
Price range
$4.44–$18.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$894–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #212 within Hair Brushes. It carries 9,737 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#212in Hair Brushes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
9,737per listing
Listings tracked
22

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Detangling Brush for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

35

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

36%

  • Brand 123%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Detangling Brush for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Holiday '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Detangling Brush for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler curly hair brush19K/yr
  • baby curly hair brush12K/yr
  • curly hair brush kids14K/yr
  • kids curly hair brush10K/yr
  • brush for curly hair kids10K/yr
  • curl brush for kids4K/yr
  • toddler brush for curly hair4K/yr
  • baby brush for curly hair3K/yr
  • curly hair brush for kids4K/yr
  • toddler hair brush curly hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Detangling Brush for Kids

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Brush Quality”
8%of negative reviews mention “Hair Related”
1.2%of orders come back
“Is SO DAMAGING to my hair”
A buyer, on “Hair Related”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Detangling Brush for Kids questions

Answered from the same tracked data.