Detangling Brush for Kids
FailShoppers spend an estimated $47K a year here, so Detangling Brush for Kids is a Fail.
- Flapen Score
- 41 / 100Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 4841
- Market size
- $47K/yr92K searches / yr
- 90-day growth
- -14.7%search demand this quarter
- Competition
- 58%top-5 click share · 17 brands · 35 sellers
Flapen Score
Detangling Brush for Kids against its category
The dotted line is the Beauty & Personal Care average. Past it, Detangling Brush for Kids is stronger. Inside it, weaker.
Market
The Detangling Brush for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Detangling Brush for Kids 92K times last year and spent an estimated $47K. The top 5 brands take 59% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -14.7%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $47Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- toddler curly hair brush19K searches a year
02 · Price
A sale here is worth $8.94.
Listings sell for $8.94 on average, from $4.44 to $18.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.94 that is $894 to $2K a year per listing.
- Average price
- $8.94under the $15 to $100 sweet spot
- Price range
- $4.44–$18.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $894–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #212 within Hair Brushes. It carries 9,737 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #212in Hair Brushes
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 9,737per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Detangling Brush for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
35
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
36%
- Brand 123%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Detangling Brush for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Detangling Brush for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler curly hair brush19K/yr
- baby curly hair brush12K/yr
- curly hair brush kids14K/yr
- kids curly hair brush10K/yr
- brush for curly hair kids10K/yr
- curl brush for kids4K/yr
- toddler brush for curly hair4K/yr
- baby brush for curly hair3K/yr
- curly hair brush for kids4K/yr
- toddler hair brush curly hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Detangling Brush for Kids
We read the reviews and the return reasons for every product selling here.
“Is SO DAMAGING to my hair”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Detangling Brush for Kids questions
Answered from the same tracked data.









