detangling brush
Skip itA deep review moat (15,476 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$13.35avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.00–$23.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$80K$80K/yr · 140K searches
Review moat
Bad15,476.32avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, detangling brush is a $80K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
detangling brush market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $67K–$80K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #174
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 8.0%
- Avg brand age
- 47 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
31
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
53%
Top 20: 89%
Open market
25%
- Brush With The Best27%
- BESTOOL23%
- TANGLE TEEZER11%
- FHI Heat6%
- Lily England5%
- O BRUSHZOO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 12.1×
Top detangling brush search terms
- felicia leatherwood detangler brush29K/yr
- curl detangler brush19K/yr
- 4c detangling hair brush11K/yr
- detangler brush for 4c natural hair6K/yr
- felicia leatherwood brush12K/yr
- detangler brush 4c hair11K/yr
- detangling brush for black natural hair6K/yr
- coily hair brush5K/yr
- felicia leatherwood4K/yr
- ez detangler brush5K/yr
Top detangling brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BESTOOL Detangling Brush for Black Natural Hair Curly Hair Afro 3/4abc Texture - Faster and Easier Detangle Wet or Dry With No Pain (Green)
BESTOOL$7.324.5★53,687 rev
Black Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages
Brush With The Best$23.694.5★6,708 rev
Pink Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages
Brush With The Best$23.854.5★6,708 rev
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Millennial Pink
TANGLE TEEZER$15.654.6★59,744 rev
Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages
Brush With The Best$23.854.5★6,708 rev
Newest
by launch date
Bautero Detangler Brush for Curly Thick Hair Pain-Free Detangling for 4C Coily Natural Hair Reduces Breakage & Shedding Wet or Dry Vented Brush for Women
Bautero$23.85222 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.021,642 rev
Curly Hair Brush Curl Defining Brush for Effortlessly Defined Curls & Waves Vented Hair Brush for Wet & Dry Hair Women and Men Reduces Frizz (Purple)
Tcsxady$7.111,666 rev
Tangle Teezer Chrome Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Curly Hair Types Chocolate Bronze
TANGLE TEEZER$18.613,257 rev
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women Men Wet & Dry Hair (Purple)
MMBVSZ$8.363,773 rev
Trending
90-day click momentumBautero Detangler Brush for Curly Thick Hair Pain-Free Detangling for 4C Coily Natural Hair Reduces Breakage & Shedding Wet or Dry Vented Brush for Women
Bautero$23.854.5★
Kitsch Detangler Brush Gentle Curly Hair Brush with Flexible Bristles for All Hair Types - Wet or Dry | Detangling Hair Brushes for Women & Men Hairbrush for Adults & Kids - Terracotta
Kitsch$8.484.5★
Tangle Teezer Chrome Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Curly Hair Types Chocolate Bronze
TANGLE TEEZER$18.614.7★
Purple Detangler Brush by Felicia Leatherwood - For Kinky Curly Wavy 4c or Straight Hair - Tame Your Tangles Smooth Your Coils - Pain Free for All Ages
Brush With The Best$23.854.5★
FHI Heat UNbrush Plus Curly Hair Brush for Gentle & Effective Detangling on Wet or Dry Fragile Hair Types Detangler Brush w/ 84 UltraFlex Bristles Ultra-light Vented Anti Static Hairbrush
FHI Heat$14.534.7★
What buyers say about detangling brush
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth brush”
“Great for curly hair”
“Great hair products”
“Curls nicely”
“Easy to handle”
“Its soft”
“Great value”
“Great for straight hair”
“As described”
“It's easier to clean with a brush cleaner”
What buyers complain about
“pulls my hair out”
“Didnt Work”
“Not for curly hair”
“It didnt really work for my hair”
“Cheap quality”
“Not sturdy”
“Not the most durable”
“Bristles are not long enough”
“Expensive”
“was not useful”
Top return reasons
Common questions
- Is detangling brush profitable to sell on Amazon United States?
- The niche generates $80K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.1%. Flapen's verdict: Skip it (46/100).
- How competitive is the detangling brush niche?
- 18 brands and 31 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in detangling brush?
- Top complaints mined from reviews: Hair Related, Functionality-Overall, Suitability Curly Hair. The return rate is 1.2%.
- When does demand for detangling brush peak?
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 12.1× the quietest.
- What does it cost to enter the detangling brush niche?
- Listings span $6.00–$23.85; the average listing price is $13.35 (sweet spot $15–$100). The average incumbent carries 15,476 reviews — the moat a new listing must climb.