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Detangler Spray

Maybe

An estimated 0.4% of orders come back. But the average product has 15,143 reviews to catch up to, so Detangler Spray is a Maybe.

Flapen Score
61
61 / 100
Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 48
Market size
$1.8M/yr1.3M searches / yr
90-day growth
-0.4%search demand this quarter
Competition
50%top-5 click share · 14 brands · 609 sellers

Flapen Score

Detangler Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Detangler Spray is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detangler Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Detangler Spray 1.3M times last year and spent an estimated $1.8M. The top 5 brands take 69% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-0.4%
Conversion, latest week
13.3%
Market size, estimated
$1.8Ma year
Peak month
January1.9× the quietest month
Top search term
detangler spray for kids367K searches a year

02 · Price

A sale here is worth $10.20.

Listings sell for $10.20 on average, from $4.91 to $27.05. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $10.20 that is $82K to $102K a year per listing.

Average price
$10.20under the $15 to $100 sweet spot
Price range
$4.91–$27.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$82K–$102K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #147 within Detanglers. It carries 15,143 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#147in Detanglers
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
15,143per listing
Listings tracked
26

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Detangler Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

609

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

24%

  • Brand 126%
  • Brand 214%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Detangler Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Detangler Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • detangler spray for kids367K/yr
  • kids detangler spray235K/yr
  • hair detangler spray for kids102K/yr
  • leave in conditioner for kids67K/yr
  • kids hair detangler spray67K/yr
  • kids leave in conditioner64K/yr
  • kids detangler51K/yr
  • toddler detangler spray48K/yr
  • aussie detangler spray39K/yr
  • detangling spray kids33K/yr

Reviews and returns

What reviews say buyers love and hate about Detangler Spray

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.4%of orders come back
“Awful Smell”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Detangler Spray questions

Answered from the same tracked data.