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Detangler Conditioner

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 100% of clicks, so Detangler Conditioner is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$409K/yr312K searches / yr
90-day growth
+29.0%search demand this quarter
Competition
59%top-5 click share · 4 brands · 90 sellers

Flapen Score

Detangler Conditioner against its category

The dotted line is the Beauty & Personal Care average. Past it, Detangler Conditioner is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Detangler Conditioner market on Amazon at a glance

Shoppers on Amazon United States searched for Detangler Conditioner 312K times last year and spent an estimated $409K. All 4 brands take every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 312K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $409K a year.

Searches, last 12 months
312K
Growth, 90 days vs prior 90
+29.0%
Conversion, latest week
8.5%
Market size, estimated
$409Ka year
Top search term
aussie 3 minute miracle moist deep conditioner63K searches a year

02 · Price

A sale here is worth $15.51.

Listings sell for $15.51 on average, from $4.53 to $36.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $15.51 that is $19K to $23K a year per listing.

Average price
$15.51inside the $15 to $100 sweet spot
Price range
$4.53–$36.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$19K–$23K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #474 within Conditioners. It carries 6,015 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#474in Conditioners
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
6,015per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Detangler Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Open — no brand owns it (0%)

Demand

Detangler Conditioner search demand

Weekly searches over the year. Pick a range.

15K10KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Detangler Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aussie 3 minute miracle moist deep conditioner63K/yr
  • 3 minute miracle deep conditioner34K/yr
  • aussie 3 minute miracle29K/yr
  • aussie 3 minute miracle moist22K/yr
  • paul mitchell detangler22K/yr
  • aussie deep conditioner17K/yr
  • detangler conditioner15K/yr
  • biolage detangling solution15K/yr
  • paul mitchell detangler conditioner11K/yr
  • loreal dream lengths conditioner15K/yr

Reviews and returns

What reviews say buyers love and hate about Detangler Conditioner

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Smell”
9%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Its too small”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Detangler Conditioner questions

Answered from the same tracked data.