detangler brush curly hair
Skip itA small market ($65K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Price range
Okay$7.32–$19.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad17,808.19avg incumbent reviews — the moat a new listing must climb
Market size
Bad$65K$65K/yr · 79K searches
According to Flapen's Amazon United States niche tracking, detangler brush curly hair is a $65K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
detangler brush curly hair market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $60K–$71K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 86%
- Out of stock
- 8.9%
- Avg brand age
- 52 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
211
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
48%
Top 20: 83%
Open market
11%
- Wet Brush42%
- TANGLE TEEZER36%
- BESTOOL5%
- Kitsch3%
- Nature Spell2%
- TIFURMAN2%
- Open — no brand owns it (8 brands, 11%)
Demand
Weekly Amazon search volume, last 45 weeks — -3.0% search growth over the last 90 days.Top detangler brush curly hair search terms
- tangle teezer curly hair12K/yr
- detangler brush curly hair12K/yr
- wet brush pro flex dry12K/yr
- flexible hair brush10K/yr
- tangle teezer hair brush curly10K/yr
- wet brush pro flex11K/yr
- wet brush flex9K/yr
- wet brush flex dry3K/yr
Top detangler brush curly hair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tangle Teezer Ultimate Detangler Curly Hair Brush Dry & Wet Hairbrush Reduces Frizz & Breakage for 3C to 4C Curly Hair Types Purple Passion
TANGLE TEEZER$15.954.6★7,158 rev
Wet Brush Pro Flex Dry (BWP800FXBK) Black
Wet Brush$9.944.7★6,860 rev
Wet Brush Brush Pro Flex Dry Teal Ombre
Wet Brush$10.484.7★6,137 rev
Wet Brush Brush Pro Flex Dry Millennial Ombre
Wet Brush$11.424.7★10,823 rev
Tangle Teezer Ultimate Detangler Curly Hair Brush Dry & Wet Hairbrush Reduces Frizz & Breakage for 3C to 4C Curly Hair Types Pink Mango
TANGLE TEEZER$15.794.6★7,158 rev
Newest
by launch date
The Devil Wears Prada X Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Limited Edition Red Metallic
TANGLE TEEZER$19.403,257 rev
Curly Hair Brush Curl Defining Brush with Soft Boar Bristles Detangling Tangled Glides Wide-Teeth Design Effortlessly Shaping & Defining Curls Curling Definer for Wet & Dry Hair (Green)
Weldilgit$8.021,642 rev
Curly Hair Brush Candybrush Curl Defining Brush for Detangling Shaping and Defining Curls for Women Men Wet & Dry Hair (Purple)
MMBVSZ$8.363,773 rev
Wet Brush Ceramic Speed Dry Hair Brush Black - Vented Design & Soft HeatFlex Bristles for Blow-Dry Safe Styling - Ergonomic Handle for Pain-Free Detangling - Hair Accessories for All Hair Types
Wet Brush$9.021,436 rev
Nature Spell FlexiFlow Detangling Hair Brush Flexible Strands Yellow
Nature Spell$13.811,376 rev
Trending
90-day click momentum
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Sweet Lavender
TANGLE TEEZER$15.384.6★
The Devil Wears Prada X Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Limited Edition Red Metallic
TANGLE TEEZER$19.404.7★
Tangle Teezer Ultimate Detangler Brush for Wet & Dry Hair Eliminates Knots & Reduces Breakage for Straight to Wavy Hair Types Liquorice Black
TANGLE TEEZER$15.844.6★
Wet Brush Pro Flex Dry (BWP800FXBK) Black
Wet Brush$9.944.7★
Speed Dry Hair Brush Soft Bristles Flexible Curved and Vented Hair Detangler Brush for Women Men Kids - Professional Hair Volumizer Brushes (Black)
TIFURMAN$9.874.6★
What buyers say about detangler brush curly hair
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth brush”
“Great for Curly hair”
“Its a high-quality tool that feels sturdy in the hand”
“This truly helps define my curls”
“easy to clean”
“Keeps my hair looking soft”
“I have straight fine hair”
“Best for dry hair”
“so it stays clean”
“Good deal”
What buyers complain about
“immediately broke”
“Pulls Hair Out”
“It did not work as expected”
“Not sturdy”
“Bristles are not long enough”
“Cheap quality”
“Not for curly hair”
“It didnt really work for my hair”
“Not for thick hair”
“hard to handle”
Top return reasons
Common questions
- Is detangler brush curly hair profitable to sell on Amazon United States?
- The niche generates $65K/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the detangler brush curly hair niche?
- 14 brands and 211 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in detangler brush curly hair?
- Top complaints mined from reviews: Durability, Hair Related, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the detangler brush curly hair niche?
- Listings span $7.32–$19.40; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 17,808 reviews — the moat a new listing must climb.