Designer Skin Tanning Lotion
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 97% of clicks, so Designer Skin Tanning Lotion is a Maybe.
- Flapen Score
- 50 / 100Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 4850
- Market size
- $593K/yr549K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 45%top-5 click share · 8 brands · 34 sellers
Flapen Score
Designer Skin Tanning Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Designer Skin Tanning Lotion is stronger. Inside it, weaker.
Market
The Designer Skin Tanning Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Designer Skin Tanning Lotion 549K times last year and spent an estimated $593K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $593K a year.
- Searches, last 12 months
- 549K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $593Ka year
- Peak month
- April9.0× the quietest month
- Top search term
- devoted creations tanning lotion210K searches a year
02 · Price
A sale here is worth $44.04.
Listings sell for $44.04 on average, from $12.72 to $174.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $44.04 that is $4K to $11K a year per listing.
- Average price
- $44.04inside the $15 to $100 sweet spot
- Price range
- $12.72–$174.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #202 within Sunscreens & Tanning Products. It carries 3,414 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 77%
- Out of stock, average day
- 0.5%
- Average rank
- #202in Sunscreens & Tanning Products
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,414per listing
- Listings tracked
- 35
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Designer Skin Tanning Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Devoted Creations Prismatica Full Spectrum Colour Creator Dark Tanning Optimizer (400ml)
- Price
- $44.49
- Rating
- 4.6/5
- Reviews
- 470
- Age
- 5y ago
Devoted Creations Dark AF - Dark Tanning 12.25 oz.
- Price
- $27.53
- Rating
- 4.4/5
- Reviews
- 893
- Age
- 5y ago
Devoted Creations Blonde Obsession 12.25 ounces
- Price
- $30.01
- Rating
- 4.6/5
- Reviews
- 304
- Age
- 13y ago
Devoted Creations Sun Honey | All-Inclusive Glow-Enhancing Plateau Breaking Optimizer Ultra-Hydrating Dark Tanning Lotion
- Price
- $70.75
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 4mo ago
Designer Skin Starlet Tanning Lotion 13.5 oz
- Price
- $174.97
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 4mo ago
Trending
estimated 90-day click momentumDevoted Creations Sun Honey | All-Inclusive Glow-Enhancing Plateau Breaking Optimizer Ultra-Hydrating Dark Tanning Lotion
- Price
- $70.75
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 4mo ago
Designer Skin Starlet Tanning Lotion 13.5 oz
- Price
- $174.97
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 4mo ago
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
- Price
- $91.16
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Devoted Creations Maliblue Fast Acting Tan Enhancer 12.25 oz
- Price
- $25.54
- Rating
- 4.5/5
- Reviews
- 279
- Age
- 7y ago
Ed Hardy Coconut Kisses Golden Tanning Lotion Cruelty Free Gluten Free Mineral Oil Free DHA Free for All skin type 13.5oz
- Price
- $21.55
- Rating
- 4.4/5
- Reviews
- 33,933
- Age
- 13y ago
Newest
by launch dateDevoted Creations Sun Honey | All-Inclusive Glow-Enhancing Plateau Breaking Optimizer Ultra-Hydrating Dark Tanning Lotion
- Price
- $70.75
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 4mo ago
Designer Skin Starlet Tanning Lotion 13.5 oz
- Price
- $174.97
- Rating
- 3.9/5
- Reviews
- 5
- Age
- 4mo ago
Devoted Creations Hard Feelings - Ultra Dark Glowing Encapsulated DHA Bronzer Dark Tanning Lotion
- Price
- $91.16
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 1y ago
Devoted Creations Velour - Plush Mega Hydrating Velvety Soft Creamy Coconut & Marshmellow Extract Plateau Breaking Dark Tanning Lotion
- Price
- $132.83
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 1y ago
Devoted Creations All Black Everything - Extreme Darkening Black Bronzer Dark Tanning Lotion
- Price
- $19.42
- Rating
- 4.4/5
- Reviews
- 161
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
34
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 86%
Open market
2%
- Devoted Creations82%
- yokokat6%
- Millennium Tanning4%
- Designer Skin3%
- ED HARDY2%
- TANNING PARADISE1%
- Open — no brand owns it (2 brands, 2%)
Demand
Designer Skin Tanning Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.0×
Search terms
Top Designer Skin Tanning Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- devoted creations tanning lotion210K/yr
- designer skin tanning lotion104K/yr
- devoted creations36K/yr
- designer skin tanning bed lotion24K/yr
- devoted tanning lotion23K/yr
- designer skin23K/yr
- starlet tanning bed lotion19K/yr
- starlet tanning lotion11K/yr
- dark af tanning lotion15K/yr
- devoted creations lotion10K/yr
Reviews and returns
What reviews say buyers love and hate about Designer Skin Tanning Lotion
We read the reviews and the return reasons for every product selling here.
“Gross smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Designer Skin Tanning Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data