Design Essentials Oil

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

2.5%

Market size, estimated

$1.1Ma year

Peak month

March1.5× the quietest month

Top search term

design essentials1.0M searches a year

Listings sell for $20.67 on average, from $7.77 to $35.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $20.67 that is $26K to $31K a year per listing.

Average price

$20.67inside the $15 to $100 sweet spot

Price range

$7.77–$35.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

$26K–$31K

Returns

0.8%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #495 within Conditioners. It carries 5,384 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

93%

Out of stock, average day

1.5%

Average rank

#495in Conditioners

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,384per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months