desensitized cream men
Worth a lookShows low returns (0.1%), but soft demand (-24.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.12avg listing price — sweet spot $15–$100
Price range
Great$10.38–$60.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,630.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 78K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, desensitized cream men is a $83K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
desensitized cream men market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $84K–$106K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #688
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 5%
- Out of stock
- 9.1%
- Avg brand age
- 56 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
44
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- AlphaMale25%
- Promescent17%
- K-Y14%
- BAOMGET8%
- Bravado Labs8%
- MQCFJBQ5%
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -24.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top desensitized cream men search terms
- delay cream for men enhances42K/yr
- desensitized cream men22K/yr
- penis numbing cream9K/yr
- numbing cream for sex4K/yr
- long lasting sex numbing cream689/yr
Top desensitized cream men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz
AlphaMale$21.254.1★1,990 rev
Promescent Desensitizing Delay Spray for Men Clinically Proven to Help You Last Longer in Bed - Better Maximized Sensation + Prolong Climax for Him 2.6 ml
Promescent$23.653.9★16,491 rev
K-Y Duration Spray for Men Male Genital Desensitizer Numbing Spray to Last Longer 0.16 Fl Oz 36 Sprays Made with Lidocaine to Help Men Last Longer in Bed
K-Y$19.674.1★19,020 rev
Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel
Bravado Labs$20.774.0★1,371 rev
Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2 Ounce (Pack of 1))
BAOMGET$24.313.0★7 rev
Newest
by launch date
Do Me Delay Cream for Men Helps You Last Longer Smooth Alternative to Delay Spray for Desensitized Comfort for Sensation Support Retardantes para Caballeros Made in USA 1 oz
Do Me$20.4174 rev
Pure Primal Delay Cream for Men Enhances Endurance to Last Longer in Bed - 7.5% Benzocaine - No Mess Choice Over Delay Spray - Retardantes para Caballeros - 1oz
Pure Primal$18.75698 rev
AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz
AlphaMale$21.251,990 rev
Bravado Labs Delay Cream for Men Benzocaine Topical to Stay Hard and Last Longer in Bed - Retardantes para Caballeros Long Lasting Personal Gel
Bravado Labs$20.771,371 rev
Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2 Ounce (Pack of 1))
BAOMGET$24.317 rev
Trending
90-day click momentum
Delay Cream for Men Increase Length & Girth Moisturizing & Numbing Climax Delay Control Desensitizer to Last Longer in Bed
MQCFJBQ$20.355.0★
Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2.0 Ounce (Pack of 1)
BAOMGET$24.644.7★
Delay Cream for Men for Men Penile Cream Daily Moisturizer for Sensitive Skin Hydrating Formula for Dryness & Irritation (1.7 Ounce (Pack of 1))
BAOMGET$20.504.7★
Delay Cream for Men Advanced Male Desensitizer Delay Control Desensitizer to Last Longer in Bed for Men (2 Ounce (Pack of 1))
BAOMGET$24.313.0★
AlphaMale Premium Delay Cream - Last Longer in Bed - Desensitizing Creme with 7.5% Benzocaine - No-Mess Alternative to Delay Spray - To Prolong Intimacy - 1oz
AlphaMale$21.254.1★
What buyers say about desensitized cream men
What buyers praise and complain about, mined from review topics.What buyers love
“Effective”
“Fabulous product”
“Just as advertised”
“Easy to take with you on the go”
“Worth the money”
“Spray REALLY works”
“The smell is nice”
“Self application is straightforward”
“Overall, its a simple, effective option for improving stamina without much hassle”
“Lasting endurance”
What buyers complain about
“Didn't work”
“the quality control is pretty bad”
“overpriced”
“smells bad”
“Product doesn't work as advertised”
“It would be nicer if the container size were a bit larger”
“Not strong enough”
“Allergic reaction”
“It shrank to 2-3 mins”
“For me, it was a bit too much—it dulled the overall experience more than Id want”
Top return reasons
Common questions
- Is desensitized cream men profitable to sell on Amazon United States?
- The niche generates $83K/yr across 19 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the desensitized cream men niche?
- 15 brands and 44 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in desensitized cream men?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for desensitized cream men peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the desensitized cream men niche?
- Listings span $10.38–$60.06; the average listing price is $21.12 (sweet spot $15–$100). The average incumbent carries 3,630 reviews — the moat a new listing must climb.