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derol lip plumper

Skip it

Prices mostly outside the sweet spot ($6.25–$10.06) — this niche doesn't clear our bar today.

Market size 3Growth 11Conversion 79Competition 11Returns 94Price range 0Avg price 25Brand share 70Review moat 23Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Avg price

Okay$8.94

avg listing price — sweet spot $15–$100

Review moat

Bad7,767.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-27.1%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Market size

Bad$12K

$12K/yr · 17K searches

Price range

Bad$6.25–$10.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, derol lip plumper is a $12K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

derol lip plumper market data

Units sold / yr
2K–2K
avg 100–250/product
Revenue / yr
$13K–$18K
units × avg price
Conversion rate
8.1%
Avg BSR
#229
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
10.0%
Avg brand age
40 months
Avg seller age
133 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

9

Top-5 brand share

63%

Top 20: 67%

Top-5 click share

86%

Top 20: 100%

Open market

4%

  • --33%
  • nvyue20%
  • Vafee19%
  • KISSIO10%
  • FANMIN7%
  • LOKFAR6%
  • Open — no brand owns it (4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.7×

Top derol lip plumper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$1K20%$2K30%$4K40%$5K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about derol lip plumper

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money16%

“Affordable”

Moist/Dry16%

“moisturizes lips really good”

Efficiency9%

“the plumping works so good”

Soft Feel6%

“Smoothing and soothing”

Durability6%

“it lasts a while”

Ease Of Use5%

“comfortable to wear”

Ease Of Application5%

“Nice application, would like a holder for the spooly”

Functionality-Overall5%

“Does it WORK”

Color5%

“The color and look are beautiful”

Smell3%

“a fresh floral smell”

What buyers complain about

Functionality-Overall32%

“Doesn't Work”

Size-Overall18%

“Small”

Sensitivity-Overall11%

“Tingly sensation”

Flammable4%

“Burns”

Comfort-Overall3%

“have a burning sensation that was very uncomfortable the 4 times I tried to use it”

Durability3%

“It doesn't last all day”

Damage/Burn Hair3%

“Burning on lips”

Value For Money3%

“Disappointed at the price point considering the size lol”

Ingredients-Overall3%

“poor ingredients”

Smell3%

“it burns when you smell it”

Top return reasons

Functionality-Overall31%
Advertised Vs Actual Product26%
Size-Overall12%
Leak-Proof4%
Adhesion/Stickiness3%
Ingredients-Overall3%
Quality-Overall2%
Defective Material/Parts2%
Ease Of Application2%
Suitability Combination Skin2%

Common questions

Is derol lip plumper profitable to sell on Amazon United States?
The niche generates $12K/yr across 8 tracked products. 90-day search growth is -27.1%. Flapen's verdict: Skip it (40/100).
How competitive is the derol lip plumper niche?
6 brands and 9 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in derol lip plumper?
Top complaints mined from reviews: Functionality-Overall, Size-Overall, Sensitivity-Overall. The return rate is 1.1%.
When does demand for derol lip plumper peak?
Demand peaks in Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the derol lip plumper niche?
Listings span $6.25–$10.06; the average listing price is $8.94 (sweet spot $15–$100). The average incumbent carries 7,768 reviews — the moat a new listing must climb.