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Dermmatch

Fail

Shoppers spend an estimated $28K a year here, so Dermmatch is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$28K/yr97K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
76%top-5 click share · 8 brands · 11 sellers

Flapen Score

Dermmatch against its category

The dotted line is the Beauty & Personal Care average. Past it, Dermmatch is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermmatch market on Amazon at a glance

Shoppers on Amazon United States searched for Dermmatch 97K times last year and spent an estimated $28K. The top 5 brands take 90% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
1.5%
Market size, estimated
$28Ka year
Top search term
scalp tattoo27K searches a year

02 · Price

A sale here is worth $19.81.

Listings sell for $19.81 on average, from $14.19 to $33.93. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $19.81 that is $2K to $5K a year per listing.

Average price
$19.81inside the $15 to $100 sweet spot
Price range
$14.19–$33.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #173 within Hair Coloring Products. It carries 18,062 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#173in Hair Coloring Products
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
18,062per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Dermmatch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

5%

  • Brand 160%
  • Brand 215%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Dermmatch search demand

Weekly searches over the year. Pick a range.

3K2KApr '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Dermmatch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scalp tattoo27K/yr
  • scalp dye13K/yr
  • dermmatch10K/yr
  • spray on hair8K/yr
  • scalp tattoo for thinning hair4K/yr
  • forbeaut scalp tattoo4K/yr
  • waterproof hair concealer4K/yr
  • scalp tatoo4K/yr
  • dermmatch hair loss concealer5K/yr
  • dermatch4K/yr

Reviews and returns

What reviews say buyers love and hate about Dermmatch

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Color”
2.1%of orders come back
“Disappointed in the color”
A buyer, on “Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dermmatch questions

Answered from the same tracked data.