Is dermeleve steroid free itch relief cream profitable to sell on Amazon United States?

The niche generates $402K/yr across 15 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (47/100).

How competitive is the dermeleve steroid free itch relief cream niche?

3 brands and 87 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dermeleve steroid free itch relief cream?

Top complaints mined from reviews: Allergies, Skin Health, Smell. The return rate is 0.8%.

When does demand for dermeleve steroid free itch relief cream peak?

Demand peaks in Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the dermeleve steroid free itch relief cream niche?

Listings span $7.11–$33.70; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 3,925 reviews — the moat a new listing must climb.

dermeleve steroid free itch relief cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$16.74

avg listing price — sweet spot $15–$100

Price range

Good$7.11–$33.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$402K

$402K/yr · 175K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,924.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-10.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dermeleve steroid free itch relief cream is a $402K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

dermeleve steroid free itch relief cream market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $419K–$502K; units × avg price
Conversion rate: 13.7%
Avg BSR: #438
Page quality: 0%
Prime: 93%
Sponsored: 73%
Out of stock: 2.6%
Avg brand age: 64 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Eucerin55%
Pyunkang Yul26%
Aveeno19%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.1×

Open Trend

Top dermeleve steroid free itch relief cream search terms

eucerin skin calming cream25K/yr -11.0%21.0% conv.
pyunkang yul moisture cream25K/yr -19.0%8.8% conv.
eucerin skin calming lotion14K/yr -7.1%20.5% conv.
eucerin calming cream10K/yr -6.9%18.1% conv.
aveeno redness relief moisturizer12K/yr -22.9%16.3% conv.
aveeno calm and restore redness relief9K/yr -1.7%14.8% conv.
pyunkang yul moisturizer9K/yr +12.4%6.3% conv.
skin calming6K/yr +28.0%2.0% conv.
pyunkang yul calming moisture barrier cream8K/yr -24.8%7.8% conv.
eucerin skin calming7K/yr -1.7%15.5% conv.

All search terms

Top dermeleve steroid free itch relief cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Eucerin Skin Calming Cream - Full Body Lotion for Dry Itchy Skin Natural Oatmeal Enriched - 14 oz. Tube

Eucerin$13.054.8★6,179 rev

Eucerin Skin Calming Body Lotion Natural Oatmeal Enriched Body Lotion for Dry Itchy Skin 16.9 fl. oz. Bottle

Eucerin$12.984.7★12,039 rev

Aveeno Calm + Restore Redness Relief Moisturizing Face Cream Non-Comedogenic Facial Moisturizer with Ceramide & Vitamin B5 Hydrating for Dry Sensitive Skin Hypoallergenic Fragrance-Free 1.7 Oz

Aveeno$18.134.4★3,138 rev

Pyunkang Yul PKY Calming Moisture Barrier Cream Instantly Soothes Sensitive Skin Hyaluronic Acid & Ceramide for Hydration Vegan Korean Skincare (1.69 Fl. Oz 50ml)

Pyunkang Yul$12.894.4★7,055 rev

Pyunkang Yul PKY Calming Moisture Nourishing Cream Instantly Soothes Sensitive Skin Face Moisturizer for Healthy Skin Vitality with Collagen Vegan Korean Skincare (1.69 Fl. Oz 50ml)

Pyunkang Yul$13.724.6★635 rev

Newest

by launch date

Pyunkang Yul PKY Moisture Cream for Deep Hydration with fresh finish Lightweight face moisturizer for daily use Minimal Ingredients Zero-Irritation Korean Skincare (1.69 Fl.Oz 50ml)

Pyunkang Yul$16.171,126 rev

1y ago

Pyunkang Yul PKY Ultimate Calming Solution Cream for Sensitive Skin with Patented Ingredients Moisturizer Intensely Calms & Soothes Redness with Cica & Tea Tree Korean Skincare (1.01 Fl. Oz 30ml)

Pyunkang Yul$7.111,481 rev

2y ago

Pyunkang Yul PKY Calming Moisture Nourishing Cream Instantly Soothes Sensitive Skin Face Moisturizer for Healthy Skin Vitality with Collagen Vegan Korean Skincare (1.69 Fl. Oz 50ml)

Pyunkang Yul$13.72635 rev

3y ago

Pyunkang Yul PKY Calming Moisture Barrier Cream Instantly Soothes Sensitive Skin Hyaluronic Acid & Ceramide for Hydration Vegan Korean Skincare (3.38 Fl. Oz 100ml)

Pyunkang Yul$20.93418 rev

3y ago

Aveeno Calm + Restore Redness Relief Moisturizing Face Cream Non-Comedogenic Facial Moisturizer with Ceramide & Vitamin B5 Hydrating for Dry Sensitive Skin Hypoallergenic Fragrance-Free 1.7 Oz

Aveeno$18.133,138 rev

4y ago

What buyers say about dermeleve steroid free itch relief cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry21%

“Very moisturizing”

Soft Feel9%

“And my skin is super soft”

Suitability Combination Skin9%

“Great for sensitive skin”

Quality-Overall6%

“Good cream”

Allergies5%

“Definitely a great option for sensitive or easily irritated skin”

Suitability Dry Skin4%

“works even on my very dry skin”

Absorbency4%

“Absorbs well”

Smell4%

“Very mild scent”

Value For Money4%

“Affordable”

Weight Light3%

“Light and moisturizing”

What buyers complain about

Allergies12%

“irritated my skin”

Skin Health8%

“irritated my skin”

Smell5%

“Very strong smell”

Size-Overall5%

“The jar is very small”

Suitability Dry Skin5%

“not for dry skin”

Moist/Dry5%

“Not hydrating”

Sensitivity-Overall4%

“Bad for sensitive skin”

Functionality-Overall4%

“Didn't work hardly at all”

Value For Money2%

“A bit overpriced”

Oily/Greasy2%

“Oily nose”

Top return reasons

Moist/Dry11%

Size-Overall10%

Product Condition9%

Smell9%

Advertised Vs Actual Product8%

Functionality-Overall8%

Leak-Proof6%

Value For Money5%

Skin Health3%

Suitability Dry Skin3%

Common questions

Is dermeleve steroid free itch relief cream profitable to sell on Amazon United States?: The niche generates $402K/yr across 15 tracked products. 90-day search growth is -10.9%. Flapen's verdict: Skip it (47/100).
How competitive is the dermeleve steroid free itch relief cream niche?: 3 brands and 87 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dermeleve steroid free itch relief cream?: Top complaints mined from reviews: Allergies, Skin Health, Smell. The return rate is 0.8%.
When does demand for dermeleve steroid free itch relief cream peak?: Demand peaks in Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the dermeleve steroid free itch relief cream niche?: Listings span $7.11–$33.70; the average listing price is $16.74 (sweet spot $15–$100). The average incumbent carries 3,925 reviews — the moat a new listing must climb.