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Dermalogica Toner

Fail

The top 5 brands take 100% of clicks, so Dermalogica Toner is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$187K/yr35K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
93%top-5 click share · 1 brands · 5 sellers

Flapen Score

Dermalogica Toner against its category

The dotted line is the Beauty & Personal Care average. Past it, Dermalogica Toner is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermalogica Toner market on Amazon at a glance

Shoppers on Amazon United States searched for Dermalogica Toner 35K times last year and spent an estimated $187K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $187K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
15.1%
Market size, estimated
$187Ka year
Peak month
December1.2× the quietest month
Top search term
dermalogica toner30K searches a year

02 · Price

A sale here is worth $35.32.

Listings sell for $35.32 on average, from $15.26 to $48.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $35.32 that is $18K to $26K a year per listing.

Average price
$35.32inside the $15 to $100 sweet spot
Price range
$15.26–$48.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$18K–$26K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #188 within Toners & Astringents. It carries 1,865 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#188in Toners & Astringents
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,865per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
97 months

Products

Top Dermalogica Toner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Dermalogica Toner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Dermalogica Toner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dermalogica toner30K/yr
  • dermalogica multi active toner4K/yr
  • dermalogica toner for face1K/yr

Reviews and returns

What reviews say buyers love and hate about Dermalogica Toner

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
1.1%of orders come back
“SMALL”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dermalogica Toner questions

Answered from the same tracked data.