dermalogica precleanse
Skip itA deep review moat (19,853 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Price range
Good$3.81–$26.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$199K$199K/yr · 188K searches
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad80%top-5 click share — a locked-up shelf
Review moat
Bad19,853avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dermalogica precleanse is a $199K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 41/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dermalogica precleanse market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $186K–$247K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
88
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
6%
- Garnier42%
- Cetaphil33%
- CeraVe7%
- Amazon Basics6%
- La Roche-Posay3%
- Palmer's3%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Top dermalogica precleanse search terms
- oil to foam facial cleanser39K/yr
- oil based makeup remover34K/yr
- cetaphil oil to foam cleanser24K/yr
- micellar water waterproof14K/yr
- waterproof micellar water13K/yr
- waterproof micellar water makeup remover5K/yr
- cetaphil nourishing oil to foam cleanser10K/yr
- oil to foam cleanser11K/yr
- cetaphil oil cleanser6K/yr
- micellar water waterproof makeup remover6K/yr
Top dermalogica precleanse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Micellar Water For Waterproof Makeup Hydrating Facial Cleanser & Makeup Remover Suitable for Sensitive Skin Vegan Cruelty Free 13.5 Fl Oz (400mL) 1 Count
Garnier$8.444.7★48,876 rev
Cetaphil Nourishing Oil to Foam Facial Cleanser for Normal to Dry Skin up to 24 Hour Hydration 8 fl oz
Cetaphil$8.444.6★895 rev
Garnier Micellar Water for Waterproof Makeup Hydrating Facial Cleanser & Makeup Remover Suitable for Sensitive Skin Vegan Cruelty Free 13.5 Fl Oz (400mL) 2 Count
Garnier$17.314.7★48,876 rev
Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.484.5★18,164 rev
CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 8oz
CeraVe$11.714.6★5,822 rev
Newest
by launch dateCetaphil Nourishing Oil to Foam Facial Cleanser for Normal to Dry Skin up to 24 Hour Hydration 8 fl oz
Cetaphil$8.44895 rev
e.l.f. SKIN Holy Hydration Off Makeup Remover Liquid Makeup Remover For Eye Lip & Face Makeup Gentle Formula Vegan & Cruelty-free
e.l.f.$7.793,485 rev
La Roche-Posay Lipikar AP+ Gentle Foaming Cleansing Oil Gentle Oil Cleanser for Face and Body Formulated with Niacinamide Long-Lasting 24-hour Hydration Fragrance-Free & Soap Free
La Roche-Posay$17.926,162 rev
CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 8oz
CeraVe$11.715,822 rev
CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 19oz
CeraVe$17.345,822 rev
Trending
90-day click momentum
Palmers Cocoa Butter Formula Skin Therapy Cleansing Oil Gentle Makeup Remover with Rosehip Oil and Vitamin C 6.5 Ounce
Palmer's$9.364.6★
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
e.l.f.$11.494.7★
Garnier Micellar Cleansing Water All-in-1 Makeup Remover and Facial Cleanser For All Skin Types 3.4 Fl Oz (100mL) 1 Count (Packaging May Vary)
Garnier$3.814.7★
Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.484.5★
CeraVe Hydrating Foaming Oil Facial Cleanser with Hyaluronic Acid 19oz
CeraVe$17.344.6★
What buyers say about dermalogica precleanse
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans well”
“Makes my skin so soft”
“Great stuff, and affordable”
“Good for my skin”
“No mess”
“Money well spent”
“Great moisturizer”
“Fragrance free”
“Great for dry skin”
“It works very well”
What buyers complain about
“easily irritated skin”
“Oily skin”
“Overpowering scent”
“Didn't work for me”
“making a mess”
“Caused dry, burning skin”
“Leaking”
“is not moisturizing at all”
“It seems to be nothing more than water”
“The bottle is bigger”
Top return reasons
Common questions
- Is dermalogica precleanse profitable to sell on Amazon United States?
- The niche generates $199K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the dermalogica precleanse niche?
- 8 brands and 88 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dermalogica precleanse?
- Top complaints mined from reviews: Allergies, Oily/Greasy, Smell. The return rate is 0.6%.
- When does demand for dermalogica precleanse peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the dermalogica precleanse niche?
- Listings span $3.81–$26.37; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 19,853 reviews — the moat a new listing must climb.