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Dermalogica Precleanse

Fail

The average product has 19,853 reviews to catch up to, so Dermalogica Precleanse is a Fail.

Flapen Score
41
41 / 100
Ranks 8,284 of 10,978 Beauty & Personal Care niches · −7 vs the category median of 48
Market size
$199K/yr188K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 88 sellers

Flapen Score

Dermalogica Precleanse against its category

The dotted line is the Beauty & Personal Care average. Past it, Dermalogica Precleanse is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermalogica Precleanse market on Amazon at a glance

Shoppers on Amazon United States searched for Dermalogica Precleanse 188K times last year and spent an estimated $199K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
8.6%
Market size, estimated
$199Ka year
Peak month
May2.4× the quietest month
Top search term
oil to foam facial cleanser39K searches a year

02 · Price

A sale here is worth $12.37.

Listings sell for $12.37 on average, from $3.81 to $26.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $12.37 that is $15K to $19K a year per listing.

Average price
$12.37under the $15 to $100 sweet spot
Price range
$3.81–$26.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
$15K–$19K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Cleansers. It carries 19,853 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
19,853per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dermalogica Precleanse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

88

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 142%
  • Brand 233%
  • Brand 37%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 6%)

Demand

Dermalogica Precleanse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Dermalogica Precleanse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil to foam facial cleanser39K/yr
  • oil based makeup remover34K/yr
  • cetaphil oil to foam cleanser24K/yr
  • micellar water waterproof14K/yr
  • waterproof micellar water13K/yr
  • waterproof micellar water makeup remover5K/yr
  • cetaphil nourishing oil to foam cleanser10K/yr
  • oil to foam cleanser11K/yr
  • cetaphil oil cleanser6K/yr
  • micellar water waterproof makeup remover6K/yr

Reviews and returns

What reviews say buyers love and hate about Dermalogica Precleanse

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Cleansing”
10%of negative reviews mention “Allergies”
0.6%of orders come back
“easily irritated skin”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dermalogica Precleanse questions

Answered from the same tracked data.