Skip to content

Dermalogica Age Smart

Fail

The top 5 brands take 100% of clicks, so Dermalogica Age Smart is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$34K/yr8K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
60%top-5 click share · 1 brands · 3 sellers

Flapen Score

Dermalogica Age Smart against its category

The dotted line is the Beauty & Personal Care average. Past it, Dermalogica Age Smart is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermalogica Age Smart market on Amazon at a glance

Shoppers on Amazon United States searched for Dermalogica Age Smart 8K times last year and spent an estimated $34K. One brand takes every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
5.1%
Market size, estimated
$34Ka year
Peak month
December1.6× the quietest month
Top search term
dermalogica anti aging5K searches a year

02 · Price

A sale here is worth $80.31.

Listings sell for $80.31 on average, from $15.32 to $163.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $80.31 that is $0 to $8K a year per listing.

Average price
$80.31inside the $15 to $100 sweet spot
Price range
$15.32–$163.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #786 within Face Moisturizers. It carries 1,152 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#786in Face Moisturizers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,152per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 119 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
119 months

Products

Top Dermalogica Age Smart products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Dermalogica Age Smart search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Dermalogica Age Smart

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Value For Money”
1.4%of orders come back
“expensive”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dermalogica Age Smart questions

Answered from the same tracked data.