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Dermactin

Pass

Dermactin scores 67 out of 100, a Pass. Shoppers spend an estimated $2.8M a year here, search demand grew +42.0% this quarter, and an estimated 0.5% of orders come back.

Flapen Score
67
67 / 100
Top 2% of 10,978 Beauty & Personal Care niches · +19 vs the category median of 48
Market size
$2.8M/yr1.2M searches / yr
90-day growth
+42.0%search demand this quarter
Competition
62%top-5 click share · 13 brands · 102 sellers

Flapen Score

Dermactin against its category

The dotted line is the Beauty & Personal Care average. Past it, Dermactin is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dermactin market on Amazon at a glance

Shoppers on Amazon United States searched for Dermactin 1.2M times last year and spent an estimated $2.8M. The top 5 brands take 86% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+42.0%
Conversion, latest week
6.4%
Market size, estimated
$2.8Ma year
Peak month
July2.4× the quietest month
Top search term
crepe erase434K searches a year

02 · Price

A sale here is worth $35.42.

Listings sell for $35.42 on average, from $9.83 to $142.53. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $35.42 that is $89K to $106K a year per listing.

Average price
$35.42inside the $15 to $100 sweet spot
Price range
$9.83–$142.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$89K–$106K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #310 within Lotions. It carries 10,266 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#310in Lotions
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
10,266per listing
Listings tracked
21

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dermactin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 flat

Sellers

102

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

12%

  • Brand 136%
  • Brand 233%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (7 brands, 12%)

Demand

Dermactin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Dermactin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crepe erase434K/yr
  • crepe erase body firm176K/yr
  • crepey skin cream for aging skin168K/yr
  • crepe skin firming cream66K/yr
  • body firm crepe erase72K/yr
  • lotion for crepey skin for older women38K/yr
  • creepy skin tightening cream for body38K/yr
  • crepey skin22K/yr
  • body firm27K/yr
  • best lotion for crepey skin for older women17K/yr

Reviews and returns

What reviews say buyers love and hate about Dermactin

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Smell”
0.5%of orders come back
“Bad chemical smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Dermactin questions

Answered from the same tracked data.