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Derma Roller for Stretch Marks

Fail

Shoppers spend an estimated $12K a year here, so Derma Roller for Stretch Marks is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$12K/yr34K searches / yr
90-day growth
-18.9%search demand this quarter
Competition
54%top-5 click share · 19 brands · 24 sellers

Flapen Score

Derma Roller for Stretch Marks against its category

The dotted line is the Beauty & Personal Care average. Past it, Derma Roller for Stretch Marks is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Derma Roller for Stretch Marks market on Amazon at a glance

Shoppers on Amazon United States searched for Derma Roller for Stretch Marks 34K times last year and spent an estimated $12K. The top 5 brands take 63% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-18.9%
Conversion, latest week
2.0%
Market size, estimated
$12Ka year
Peak month
April1.6× the quietest month
Top search term
derma roller for stretch marks8K searches a year

02 · Price

A sale here is worth $18.30.

Listings sell for $18.30 on average, from $6.65 to $44.07. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.30 that is $0 to $2K a year per listing.

Average price
$18.30inside the $15 to $100 sweet spot
Price range
$6.65–$44.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #75 within Microdermabrasion. It carries 11,086 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#75in Microdermabrasion
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
11,086per listing
Listings tracked
25

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Derma Roller for Stretch Marks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

30%

  • Brand 117%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Derma Roller for Stretch Marks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Derma Roller for Stretch Marks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • derma roller for stretch marks8K/yr
  • body derma roller7K/yr
  • derma roller for body7K/yr
  • derma roller stretch marks4K/yr
  • derma roller body4K/yr
  • microneedling roller for body2K/yr
  • body microneedling roller1K/yr
  • body derma roller for skin tightening354/yr
  • derma roller for loose skin543/yr

Reviews and returns

What reviews say buyers love and hate about Derma Roller for Stretch Marks

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“it barely works”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Derma Roller for Stretch Marks questions

Answered from the same tracked data.