Is derma botanica overnight serum profitable to sell on Amazon United States?

The niche generates $455K/yr across 5 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).

How competitive is the derma botanica overnight serum niche?

4 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in derma botanica overnight serum?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.

What does it cost to enter the derma botanica overnight serum niche?

Listings span $9.66–$59.80; the average listing price is $40.94 (sweet spot $15–$100). The average incumbent carries 14,077 reviews — the moat a new listing must climb.

derma botanica overnight serum

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.94

avg listing price — sweet spot $15–$100

Price range

Great$9.66–$59.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Market size

Good$455K

$455K/yr · 119K searches

Review moat

Bad14,077.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-31.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, derma botanica overnight serum is a $455K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

derma botanica overnight serum market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $205K–$246K; units × avg price
Conversion rate: 9.3%
Avg BSR: #1,107
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 8.9%
Avg brand age: 73 months
Avg seller age: 140 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

derma botanica79%
The Ordinary10%
Derme Botanica8%
La Roche-Posay4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 31 weeks — -31.4% search growth over the last 90 days.

Open Trend

Top derma botanica overnight serum search terms

derma botanica overnight repair serum41K/yr +22.3%8.6% conv.
derma botanica17K/yr -25.4%4.0% conv.
derma botanica overnight serum46K/yr -79.4%3.2% conv.
derma botanica hyaluronic acid serum2K/yr +38.7%7.8% conv.
dermalogica overnight repair serum6K/yr -63.3%3.0% conv.
dermabotanica overnight repair serum3K/yr +46.7%7.4% conv.
derma botanical overnight repair serum2K/yr +19.3%7.6% conv.
dermabotanica overnight serum3K/yr -92.5%1.1% conv.

All search terms

Top derma botanica overnight serum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Derma Botanica Overnight Repair Serum 3-in-1 Lightweight Night Serum.

derma botanica$59.804.6★22 rev

Derma Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz

derma botanica$59.724.7★22 rev

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz

The Ordinary$9.664.7★38,201 rev

Official Derme Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz

Derme Botanica$39.095.0★13 rev

La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free

La Roche-Posay$36.414.6★32,129 rev

Newest

by launch date

Derma Botanica Overnight Repair Serum 3-in-1 Lightweight Night Serum.

derma botanica$59.8022 rev

2mo ago

Derma Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz

derma botanica$59.7222 rev

6mo ago

Official Derme Botanica Overnight Repair SerumDerma Botanica Overnight Serum Luxurious Night Facial Serum with Peptide Complex 1.76Fl Oz

Derme Botanica$39.0913 rev

6mo ago

La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free

La Roche-Posay$36.4132,129 rev

8y ago

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 1 Fl Oz

The Ordinary$9.6638,201 rev

9y ago

What buyers say about derma botanica overnight serum

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“dries super quickly”

Value For Money13%

“Good price”

Suitability Combination Skin13%

“It is perfect for combination skin, highly recommend”

Quality-Overall11%

“Happy with the product”

Soft Feel7%

“Smooth skin”

Suitability Dry Skin7%

“Great serum for dry skin”

Absorbency4%

“It absorbs well”

Smell3%

“smell good”

Brightness/Shine/Glow2%

“gives a fresh glowy look”

Allergies2%

“haven't experienced any irritation”

What buyers complain about

Smell13%

“Scent way too strong”

Allergies11%

“Skin irritation”

Moist/Dry9%

“feels so dry”

Skin Health5%

“Burned skin”

Suitability Dry Skin4%

“I dont understand-my skin became SO dry”

Adhesion/Stickiness4%

“Why so sticky”

Functionality-Overall4%

“Feels fancy, doesnt do much”

Value For Money3%

“Expensive”

Thickness3%

“Its on the thicker side - not watery like some HA serums Ive tried”

Quality-Overall3%

“Cheap”

Top return reasons

Smell31%

Product Condition11%

Advertised Vs Actual Product10%

Value For Money8%

Adhesion/Stickiness6%

Functionality-Overall5%

Skin Health3%

Moist/Dry3%

Texture/Consistency-Overall3%

Suitability Dry Skin3%

Common questions

Is derma botanica overnight serum profitable to sell on Amazon United States?: The niche generates $455K/yr across 5 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -31.4%. Flapen's verdict: Skip it (40/100).
How competitive is the derma botanica overnight serum niche?: 4 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in derma botanica overnight serum?: Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.2%.
What does it cost to enter the derma botanica overnight serum niche?: Listings span $9.66–$59.80; the average listing price is $40.94 (sweet spot $15–$100). The average incumbent carries 14,077 reviews — the moat a new listing must climb.