Derma Botanica Overnight Serum

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -31.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $455K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-31.4%

Conversion, latest week

9.3%

Market size, estimated

$455Ka year

Top search term

derma botanica overnight repair serum41K searches a year

Listings sell for $40.94 on average, from $9.66 to $59.80. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $40.94 that is $10K to $20K a year per listing.

Average price

$40.94inside the $15 to $100 sweet spot

Price range

$9.66–$59.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

250–500

Revenue per listing a year

$10K–$20K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #1,107 within Serums. It carries 14,077 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#1,107in Serums

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

14,077per listing

Listings tracked

5

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

73 months