Derm Dude

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months

134K

Growth, 90 days vs prior 90

+8.6%

Conversion, latest week

14.9%

Market size, estimated

$268Ka year

Peak month

December6.3× the quietest month

Top search term

papatui deodorant for men55K searches a year

Listings sell for $13.42 on average, from $5.52 to $49.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $13.42 that is $10K to $13K a year per listing.

Average price

$13.42under the $15 to $100 sweet spot

Price range

$5.52–$49.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

$10K–$13K

Returns

0.5%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #323 within Deodorants & Antiperspirants. It carries 1,259 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#323in Deodorants & Antiperspirants

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

1,259per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

70 months