Deordant Speed Stick Unscented Antiperspirant Deodorant for Men

Shoppers searched for this 564K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $795K a year.

Searches, last 12 months

564K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

17.9%

Market size, estimated

$795Ka year

Peak month

July1.2× the quietest month

Top search term

speed stick deodorant for men205K searches a year

Listings sell for $7.85 on average, from $2.59 to $12.86. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $7.85 that is $63K to $79K a year per listing.

Average price

$7.85under the $15 to $100 sweet spot

Price range

$2.59–$12.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

$63K–$79K

Returns

0.3%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Deodorants & Antiperspirants. It carries 10,535 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#141in Deodorants & Antiperspirants

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

10,535per listing

Listings tracked

9

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

93 months