deordant speed stick unscented antiperspirant deodorant for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$795K$795K/yr · 564K searches
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Avg price
Bad$7.85avg listing price — sweet spot $15–$100
Review moat
Bad10,535.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$2.59–$12.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, deordant speed stick unscented antiperspirant deodorant for men is a $795K/yr Amazon United States market (564K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
deordant speed stick unscented antiperspirant deodorant for men market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $785K–$981K
- units × avg price
- Conversion rate
- 17.9%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 93 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
603
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Speed Stick92%
- Mennen5%
- Dr. Squatch3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top deordant speed stick unscented antiperspirant deodorant for men search terms
- speed stick deodorant for men205K/yr
- speed stick105K/yr
- mennen speed stick deodorant34K/yr
- speedstick deodorant men35K/yr
- speed stick deodorant29K/yr
- dr squatch wood barrel bourbon23K/yr
- speed stick musk18K/yr
- wood barrel bourbon dr squatch20K/yr
- musk deodorant for men10K/yr
- dr squatch soap wood barrel bourbon13K/yr
Top deordant speed stick unscented antiperspirant deodorant for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speed Stick Aluminum Free Mens Deodorant 24 Hour Odor Protection Regular 3 Ounce 4 Pack
Speed Stick$8.854.7★21,641 rev
Speed Stick Mens Deodorant Ocean Surf 3 Ounce 4 Pack Packaging may Vary
Speed Stick$9.104.7★21,641 rev
Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Fresh Scent 3.0 oz Stick (4 Pack)
Speed Stick$10.494.7★21,641 rev
Speed Stick Antiperspirant/Deodorant Fresh Scent 3 Ounce Stick (00022200951029)
Speed Stick$2.594.7★2,005 rev
Speed Stick Deodorant Regular 1.8 oz (Pack of 3)
Mennen$8.424.6★624 rev
Newest
by launch date
Dr. Squatch All Natural Bar Soap for Men with Medium Grit Wood Barrel Bourbon 5 Ounce (Pack of 1)
Dr. Squatch$6.602,879 rev
Speed Stick Aluminum Free Mens Deodorant 24 Hour Odor Protection Regular 3 Ounce 4 Pack
Speed Stick$8.8521,641 rev
Speed Stick Mens Deodorant Ocean Surf 3 Ounce 4 Pack Packaging may Vary
Speed Stick$9.1021,641 rev
Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Fresh Scent 3.0 oz Stick (4 Pack)
Speed Stick$10.4921,641 rev
Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Unscented 3.0 oz Stick (4 Pack)
Speed Stick$12.8621,641 rev
Trending
90-day click momentumSpeed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Fresh Scent 3.0 oz Stick (4 Pack)
Speed Stick$10.494.7★
Speed Stick Deodorant Regular 1.8 oz (Pack of 3)
Mennen$8.424.6★
Speed Stick Power Antiperspirant Deodorant for Men 72 HR Sweat & Odor Protection Unscented 3.0 oz Stick (4 Pack)
Speed Stick$12.864.7★
Speed Stick Solid Deodorant Ocean Surf 3 oz (Pack of 2)
Speed Stick$8.854.6★
Speed Stick Mens Deodorant Ocean Surf 3 Ounce 4 Pack Packaging may Vary
Speed Stick$9.104.7★
What buyers say about deordant speed stick unscented antiperspirant deodorant for men
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“Great value for the money”
“Very good product at a reasonable price”
“As described”
“My favorite stick”
“Works well”
“Size is just right”
“Very easy to use”
“it still holds up”
“it does a solid job keeping me dry”
What buyers complain about
“Makes me smell more obvious”
“Not worth the money”
“Not as described”
“horrible product leaves stains on clothes”
“not great lifespan”
“Not effective”
“I'm allergic to certain scents and perfumes”
“Bigger than I expected”
“Quality control has to be improved”
“Skin not dry like some soap do”
Top return reasons
Common questions
- Is deordant speed stick unscented antiperspirant deodorant for men profitable to sell on Amazon United States?
- The niche generates $795K/yr across 9 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the deordant speed stick unscented antiperspirant deodorant for men niche?
- 3 brands and 603 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deordant speed stick unscented antiperspirant deodorant for men?
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.
- When does demand for deordant speed stick unscented antiperspirant deodorant for men peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the deordant speed stick unscented antiperspirant deodorant for men niche?
- Listings span $2.59–$12.86; the average listing price is $7.85 (sweet spot $15–$100). The average incumbent carries 10,535 reviews — the moat a new listing must climb.