Deodorant Women Pack
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 99% of clicks, so Deodorant Women Pack is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $957K/yr721K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 37%top-5 click share · 6 brands · 212 sellers
Flapen Score
Deodorant Women Pack against its category
The dotted line is the Beauty & Personal Care average. Past it, Deodorant Women Pack is stronger. Inside it, weaker.
Market
The Deodorant Women Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Deodorant Women Pack 721K times last year and spent an estimated $957K. The top 5 brands take 99% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $957K a year.
- Searches, last 12 months
- 721K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $957Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- suave deodorant for women327K searches a year
02 · Price
A sale here is worth $12.48.
Listings sell for $12.48 on average, from $2.70 to $30.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $12.48 that is $12K to $16K a year per listing.
- Average price
- $12.48under the $15 to $100 sweet spot
- Price range
- $2.70–$30.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #316 within Deodorants & Antiperspirants. It carries 6,044 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #316in Deodorants & Antiperspirants
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 6,044per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Deodorant Women Pack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
- Price
- $7.61
- Rating
- 4.8/5
- Reviews
- 8,149
- Age
- 14y ago
Suave Antiperspirant Deodorant for Women Fresh & Powder Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea
- Price
- $9.93
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 2y ago
Suave Deodorant 2.6 Ounce 24Hr Tropic Paradise Invis. Solid (76ml) (2 Pack)
- Price
- $8.70
- Rating
- 4.7/5
- Reviews
- 15,682
- Age
- 11y ago
Suave Antiperspirant Deodorant for Women Powder 2-Size Variety Pack Anti-Staining Invisible Solid Talc-Free (2 Piece Set) Scented
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 236
- Age
- 1y ago
Suave Deodorant Women Antiperspirant Powder and Fresh Bundle 48-Hour Odor & Wetness Protection Deodorant for Women With Essential Oils Anti-Staining No Baking Soda 4 Count 2.6 oz
- Price
- $15.37
- Rating
- 4.8/5
- Reviews
- 761
- Age
- 2y ago
Trending
estimated 90-day click momentum
ARM & HAMMER Essentials Deodorant - Made with Natural Deodorizers - Coconut Geranium - Free From Aluminum Parabens & Phthalates 2.5 oz (Pack of 2)
- Price
- $10.80
- Rating
- 4.6/5
- Reviews
- 1,256
- Age
- 5y ago
Dove Deodorant 2.6 Ounce Invisible Solid Powder (76ml) (2 Pack)
- Price
- $12.13
- Rating
- 4.7/5
- Reviews
- 5,998
- Age
- 12y ago
Suave Deodorant 2.6 Ounce 24Hr Fresh Invisible Solid (76ml) (2 Pack)
- Price
- $7.95
- Rating
- 4.5/5
- Reviews
- 13,240
- Age
- 11y ago
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
- Price
- $22.63
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Suave Antiperspirant Deodorant for Women Tropical Paradise + Mango & Citrus Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 394
- Age
- 2y ago
Newest
by launch dateSuave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
- Price
- $22.63
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago
Suave Antiperspirant Deodorant for Women Powder 2-Size Variety Pack Anti-Staining Invisible Solid Talc-Free (2 Piece Set) Scented
- Price
- $9.95
- Rating
- 4.8/5
- Reviews
- 236
- Age
- 1y ago
Suave Antiperspirant Deodorant for Women Variety 4-Pack Powder Tropical Paradise Coconut Kiss Sweet Pea & Violet Anti-Staining Invisible Solid Talc-Free 1.2 Oz Ea
- Price
- $14.99
- Rating
- 4.6/5
- Reviews
- 179
- Age
- 1y ago
Suave Antiperspirant Deodorant for Women Variety 4-Pack Cocoa Butter & Shea + Everlasting Sunshine Anti-Staining Invisible Solid Talc-Free 2.7 Oz Each
- Price
- $18.84
- Rating
- 4.8/5
- Reviews
- 96
- Age
- 1y ago
Suave Antiperspirant Deodorant for Women Fresh & Powder Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea
- Price
- $9.93
- Rating
- 4.8/5
- Reviews
- 1,371
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
6 falling
Sellers
212
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 81%
Open market
0%
- Suave55%
- Secret22%
- Dove15%
- Arm & Hammer6%
- Degree1%
- Lady Speed Stick1%
Demand
Deodorant Women Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Deodorant Women Pack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- suave deodorant for women327K/yr
- suave deodorant93K/yr
- dove powder deodorant for women36K/yr
- baking soda deodorant26K/yr
- powder deodorant27K/yr
- secret powder fresh deodorant for women28K/yr
- deodorant women suave26K/yr
- dove deodorant powder24K/yr
- deodorant suave20K/yr
- deodorant powder18K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Women Pack
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Women Pack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data