Deodorant Women Pack
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 99% of clicks, so Deodorant Women Pack is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $957K/yr721K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 37%top-5 click share · 6 brands · 212 sellers
Flapen Score
Deodorant Women Pack against its category
The dotted line is the Beauty & Personal Care average. Past it, Deodorant Women Pack is stronger. Inside it, weaker.
Market
The Deodorant Women Pack market on Amazon at a glance
Shoppers on Amazon United States searched for Deodorant Women Pack 721K times last year and spent an estimated $957K. The top 5 brands take 99% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $957K a year.
- Searches, last 12 months
- 721K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $957Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- suave deodorant for women327K searches a year
02 · Price
A sale here is worth $12.48.
Listings sell for $12.48 on average, from $2.70 to $30.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $12.48 that is $12K to $16K a year per listing.
- Average price
- $12.48under the $15 to $100 sweet spot
- Price range
- $2.70–$30.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #316 within Deodorants & Antiperspirants. It carries 6,044 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 7.0%
- Average rank
- #316in Deodorants & Antiperspirants
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 6,044per listing
- Listings tracked
- 38
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Deodorant Women Pack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
6 falling
Sellers
212
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
37%
Top 20: 81%
Open market
0%
- Brand 155%
- Brand 222%
- Brand 315%
- Brand 46%
- Brand 51%
- Brand 61%
Demand
Deodorant Women Pack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Deodorant Women Pack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- suave deodorant for women327K/yr
- suave deodorant93K/yr
- dove powder deodorant for women36K/yr
- baking soda deodorant26K/yr
- powder deodorant27K/yr
- secret powder fresh deodorant for women28K/yr
- deodorant women suave26K/yr
- dove deodorant powder24K/yr
- deodorant suave20K/yr
- deodorant powder18K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Women Pack
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Women Pack questions
Answered from the same tracked data.