deodorant women pack
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Market size
Great$957K$957K/yr · 721K searches
Price range
Good$2.70–$30.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.48avg listing price — sweet spot $15–$100
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,044.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant women pack is a $957K/yr Amazon United States market (721K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
deodorant women pack market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- $749K–$998K
- units × avg price
- Conversion rate
- 10.6%
- Avg BSR
- #316
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 7.0%
- Avg brand age
- 92 months
- Avg seller age
- 126 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
6 falling
Sellers
212
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
37%
Top 20: 81%
Open market
0%
- Suave55%
- Secret22%
- Dove15%
- Arm & Hammer6%
- Degree1%
- Lady Speed Stick1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top deodorant women pack search terms
- suave deodorant for women327K/yr
- suave deodorant93K/yr
- dove powder deodorant for women36K/yr
- baking soda deodorant26K/yr
- powder deodorant27K/yr
- secret powder fresh deodorant for women28K/yr
- deodorant women suave26K/yr
- dove deodorant powder24K/yr
- deodorant suave20K/yr
- deodorant powder18K/yr
Top deodorant women pack products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Secret Anti-Perspirant Deodorant Invisible Solid Powder Fresh Twin Pack 5.20 oz
Secret$7.614.8★8,149 rev
Suave Antiperspirant Deodorant for Women Fresh & Powder Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea
Suave$9.934.8★1,371 rev
Suave Deodorant 2.6 Ounce 24Hr Tropic Paradise Invis. Solid (76ml) (2 Pack)
Suave$8.704.7★15,682 rev
Suave Antiperspirant Deodorant for Women Powder 2-Size Variety Pack Anti-Staining Invisible Solid Talc-Free (2 Piece Set) Scented
Suave$9.954.8★236 rev
Suave Deodorant Women Antiperspirant Powder and Fresh Bundle 48-Hour Odor & Wetness Protection Deodorant for Women With Essential Oils Anti-Staining No Baking Soda 4 Count 2.6 oz
Suave$15.374.8★761 rev
Newest
by launch date
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
Suave$22.6395 rev
Suave Antiperspirant Deodorant for Women Powder 2-Size Variety Pack Anti-Staining Invisible Solid Talc-Free (2 Piece Set) Scented
Suave$9.95236 rev
Suave Antiperspirant Deodorant for Women Variety 4-Pack Powder Tropical Paradise Coconut Kiss Sweet Pea & Violet Anti-Staining Invisible Solid Talc-Free 1.2 Oz Ea
Suave$14.99179 rev
Suave Antiperspirant Deodorant for Women Variety 4-Pack Cocoa Butter & Shea + Everlasting Sunshine Anti-Staining Invisible Solid Talc-Free 2.7 Oz Each
Suave$18.8496 rev
Suave Antiperspirant Deodorant for Women Fresh & Powder Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea
Suave$9.931,371 rev
Trending
90-day click momentum
ARM & HAMMER Essentials Deodorant - Made with Natural Deodorizers - Coconut Geranium - Free From Aluminum Parabens & Phthalates 2.5 oz (Pack of 2)
Arm & Hammer$10.804.6★
Dove Deodorant 2.6 Ounce Invisible Solid Powder (76ml) (2 Pack)
Dove$12.134.7★
Suave Deodorant 2.6 Ounce 24Hr Fresh Invisible Solid (76ml) (2 Pack)
Suave$7.954.5★
Suave Antiperspirant Deodorant For Women Invisible Underarm Deodorant 48hr Odor & Wetness Protection Sweet Pea & Violet Fragrance Sensitive Skin Deodorant Solid Stick 1.2 oz (12 Bulk Pack)
Suave$22.634.6★
Suave Antiperspirant Deodorant for Women Tropical Paradise + Mango & Citrus Variety 2-Pack Anti-Staining Invisible Solid Sticks Talc-Free 2.6 Oz Ea
Suave$9.694.7★
What buyers say about deodorant women pack
What buyers praise and complain about, mined from review topics.What buyers love
“Lightly scented”
“Great value”
“Excellent product”
“This is effective for me throughout an average day and during workouts”
“As advertised”
“Great product and stays on all day”
“It dries quickly”
“Smooth on the skin”
“No irritation”
“it is easy to put on”
What buyers complain about
“Chemical smell”
“Gave me a horrible rash”
“Does not work correctly”
“Waste of money”
“False advertising”
“Stains”
“Doesn't last 100 hours”
“Sqave is this size is getting hard to find”
“It does not keep me dry”
“One item was broken making it unusable”
Top return reasons
Common questions
- Is deodorant women pack profitable to sell on Amazon United States?
- The niche generates $957K/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (55/100).
- How competitive is the deodorant women pack niche?
- 6 brands and 212 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in deodorant women pack?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 0.3%.
- When does demand for deodorant women pack peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the deodorant women pack niche?
- Listings span $2.70–$30.19; the average listing price is $12.48 (sweet spot $15–$100). The average incumbent carries 6,044 reviews — the moat a new listing must climb.