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Deodorant Women Bulk

Fail

The top 5 products take 100% of clicks, so Deodorant Women Bulk is a Fail.

Flapen Score
43
43 / 100
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Market size
$242K/yr79K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 39 sellers

Flapen Score

Deodorant Women Bulk against its category

The dotted line is the Beauty & Personal Care average. Past it, Deodorant Women Bulk is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deodorant Women Bulk market on Amazon at a glance

Shoppers on Amazon United States searched for Deodorant Women Bulk 79K times last year and spent an estimated $242K. All 2 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 26.9% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 26.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
26.9%
Market size, estimated
$242Ka year
Peak month
April3.1× the quietest month
Top search term
old spice fresh deodorant19K searches a year

02 · Price

A sale here is worth $11.34.

Listings sell for $11.34 on average, from $3.78 to $29.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $11.34 that is $34K to $45K a year per listing.

Average price
$11.34under the $15 to $100 sweet spot
Price range
$3.78–$29.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$34K–$45K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #286 within Deodorants & Antiperspirants. It carries 2,136 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#286in Deodorants & Antiperspirants
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,136per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Deodorant Women Bulk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 225%
  • Open — no brand owns it (0%)

Demand

Deodorant Women Bulk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×

Search terms

Top Deodorant Women Bulk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • old spice fresh deodorant19K/yr
  • old spice fresh25K/yr
  • old spice fresh deodorant for men20K/yr
  • old spice deodorant for men fresh9K/yr
  • old spice deodorant fresh7K/yr

Reviews and returns

What reviews say buyers love and hate about Deodorant Women Bulk

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.3%of orders come back
“The scent is too strong and unpleasant”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deodorant Women Bulk questions

Answered from the same tracked data.