Is deodorant women bulk profitable to sell on Amazon United States?

The niche generates $242K/yr across 5 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (43/100).

How competitive is the deodorant women bulk niche?

2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deodorant women bulk?

Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.3%.

When does demand for deodorant women bulk peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 3.1× the quietest.

What does it cost to enter the deodorant women bulk niche?

Listings span $3.78–$29.83; the average listing price is $11.34 (sweet spot $15–$100). The average incumbent carries 2,136 reviews — the moat a new listing must climb.

deodorant women bulk

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible26.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Price range

Good$3.78–$29.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$242K

$242K/yr · 79K searches

Avg price

Okay$11.34

avg listing price — sweet spot $15–$100

Review moat

Okay2,136.4

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, deodorant women bulk is a $242K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

deodorant women bulk market data

Units sold / yr: 25K–30K; avg 3,000–4,000/product
Revenue / yr: $284K–$340K; units × avg price
Conversion rate: 26.9%
Avg BSR: #286
Page quality: 0%
Prime: 80%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Old Spice75%
Secret25%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +13.4% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.1×

Open Trend

Top deodorant women bulk search terms

old spice fresh deodorant19K/yr +39.8%27.4% conv.
old spice fresh25K/yr +4.7%21.6% conv.
old spice fresh deodorant for men20K/yr -17.3%23.1% conv.
old spice deodorant for men fresh9K/yr +29.1%19.3% conv.
old spice deodorant fresh7K/yr +22.2%21.0% conv.

All search terms

Top deodorant women bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)

Old Spice$7.204.7★3,045 rev

Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)

Secret$11.404.7★1,141 rev

Old Spice Antiperspirant Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.3 oz

Old Spice$4.484.6★5,921 rev

Old Spice High Endurance Long Lasting Stick Mens Deodorant Fresh Scent - 3.0 Oz Ea

Old Spice$3.784.7★551 rev

Old Spice Antiperspirant and Deodorant for Men High Endurance Game Day Long Lasting Stick 3 Oz (Pack of 6)

Old Spice$29.834.3★24 rev

Newest

by launch date

Old Spice Aluminum Free Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.4 oz (Pack of 3)

Secret$11.401,141 rev

1y ago

Old Spice Antiperspirant and Deodorant for Men High Endurance Game Day Long Lasting Stick 3 Oz (Pack of 6)

Old Spice$29.8324 rev

8y ago

Old Spice High Endurance Long Lasting Stick Mens Deodorant Fresh Scent - 3.0 Oz Ea

Old Spice$3.78551 rev

10y ago

Old Spice Aluminum Free Deodorant for Men High Endurance 24/7 Lasting Freshness & Long Lasting Scent 24/7 Advanced Sweat & Odor Protection Fresh Scent 3.0 oz (Pack of 2)

Old Spice$7.203,045 rev

13y ago

Old Spice Antiperspirant Deodorant For Men High Endurance 24/7 Sweat Defense & Odor Protection 24/7 Freshness & Lasting Scent Fresh Scent 3.3 oz

Old Spice$4.485,921 rev

18y ago

What buyers say about deodorant women bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Clean smell”

Value For Money25%

“Good deal”

Quality-Overall11%

“no complaints”

Efficiency4%

“Works Well”

Advertised Vs Actual Product4%

“Worked as advertised”

Durability4%

“It lasts all day for me”

Ease Of Use2%

“Easy to find”

Size-Overall1%

“Great size”

Moist/Dry1%

“great smell and keeps me dry”

Allergies1%

“No irritation”

What buyers complain about

Smell24%

“The scent is too strong and unpleasant”

Allergies12%

“made me break out in a rash”

Ingredients-Overall7%

“Changed ingredients”

Durability6%

“just doesn't last all day”

Moist/Dry5%

“it arrived completely dried up”

Value For Money4%

“the value is terrible now”

Defective Material/Parts3%

“I read a bunch of reviews that the actual product is defective”

Size-Overall3%

“Come to find out they are slightly smaller bars”

Sensitivity-Overall3%

“then became sensitive to it”

Dispensing Mechanism3%

“Out of a package of four only one did the dispenser work”

Top return reasons

Smell34%

Advertised Vs Actual Product30%

Color12%

Functionality-Overall3%

Value For Money3%

Defective Material/Parts2%

Moist/Dry2%

Quality-Overall2%

Breathability2%

Adhesion/Stickiness2%

Common questions

Is deodorant women bulk profitable to sell on Amazon United States?: The niche generates $242K/yr across 5 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Skip it (43/100).
How competitive is the deodorant women bulk niche?: 2 brands and 39 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in deodorant women bulk?: Top complaints mined from reviews: Smell, Allergies, Ingredients-Overall. The return rate is 0.3%.
When does demand for deodorant women bulk peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 3.1× the quietest.
What does it cost to enter the deodorant women bulk niche?: Listings span $3.78–$29.83; the average listing price is $11.34 (sweet spot $15–$100). The average incumbent carries 2,136 reviews — the moat a new listing must climb.