Deodorant Women
MaybeShoppers spend an estimated $31.0M a year here. But the top 5 brands take 95% of clicks, so Deodorant Women is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 10,978 Beauty & Personal Care niches · +13 vs the category median of 4861
- Market size
- $31.0M/yr27.1M searches / yr
- 90-day growth
- +11.5%search demand this quarter
- Competition
- 32%top-5 click share · 10 brands · 218 sellers
Flapen Score
Deodorant Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Deodorant Women is stronger. Inside it, weaker.
Market
The Deodorant Women market on Amazon at a glance
Shoppers on Amazon United States searched for Deodorant Women 27.1M times last year and spent an estimated $31.0M. The top 5 brands take 95% of clicks. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 11.5% of those searches ended in a purchase.
Shoppers searched for this 27.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31.0M a year.
- Searches, last 12 months
- 27.1M
- Growth, 90 days vs prior 90
- +11.5%
- Conversion, latest week
- 11.5%
- Market size, estimated
- $31.0Ma year
- Peak month
- June1.2× the quietest month
- Top search term
- deodorant women7.2M searches a year
02 · Price
A sale here is worth $9.94.
Listings sell for $9.94 on average, from $1.93 to $26.95. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $9.94 that is $398K to $497K a year per listing.
- Average price
- $9.94under the $15 to $100 sweet spot
- Price range
- $1.93–$26.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $398K–$497K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Deodorants & Antiperspirants. It carries 15,404 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Deodorants & Antiperspirants
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 15,404per listing
- Listings tracked
- 57
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Deodorant Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
10 falling
Sellers
218
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
32%
Top 20: 71%
Open market
2%
- Brand 135%
- Brand 233%
- Brand 323%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (4 brands, 2%)
Demand
Deodorant Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Deodorant Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deodorant women7.2M/yr
- deodorant4.9M/yr
- dove deodorant3.5M/yr
- secret deodorant for women2.1M/yr
- secret1.5M/yr
- womens deodorant1.3M/yr
- degree deodorant for women1.1M/yr
- aluminum free deodorant for women645K/yr
- deodorant women aluminum free625K/yr
- aluminum free deodorant607K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Women
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Women questions
Answered from the same tracked data.