Deodorant Women

Shoppers searched for this 27.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31.0M a year.

Searches, last 12 months

27.1M

Growth, 90 days vs prior 90

+11.5%

Conversion, latest week

11.5%

Market size, estimated

$31.0Ma year

Peak month

June1.2× the quietest month

Top search term

deodorant women7.2M searches a year

Listings sell for $9.94 on average, from $1.93 to $26.95. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $9.94 that is $398K to $497K a year per listing.

Average price

$9.94under the $15 to $100 sweet spot

Price range

$1.93–$26.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

40,000–50,000

Revenue per listing a year

$398K–$497K

Returns

0.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Deodorants & Antiperspirants. It carries 15,404 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#36in Deodorants & Antiperspirants

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

15,404per listing

Listings tracked

57

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

78 months