Deodorant Stone
FailThe top 5 brands take 100% of clicks, so Deodorant Stone is a Fail.
- Flapen Score
- 48 / 100Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median48
- Market size
- $89K/yr57K searches / yr
- 90-day growth
- +23.3%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 573 sellers
Flapen Score
Deodorant Stone against its category
The dotted line is the Beauty & Personal Care average. Past it, Deodorant Stone is stronger. Inside it, weaker.
Market
The Deodorant Stone market on Amazon at a glance
Shoppers on Amazon United States searched for Deodorant Stone 57K times last year and spent an estimated $89K. The top 5 brands take 100% of clicks. Demand peaks in Feb–Mar–Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.2% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +23.3%
- Conversion, latest week
- 8.2%
- Market size, estimated
- $89Ka year
- Peak month
- December35.1× the quietest month
- Top search term
- salt stone deodorant28K searches a year
02 · Price
A sale here is worth $18.98.
Listings sell for $18.98 on average, from $6.70 to $38.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $18.98 that is $9K to $14K a year per listing.
- Average price
- $18.98inside the $15 to $100 sweet spot
- Price range
- $6.70–$38.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $9K–$14K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Deodorants & Antiperspirants. It carries 12,057 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Deodorants & Antiperspirants
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 12,057per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Deodorant Stone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
573
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 24%
- Brand 33%
- Brand 43%
- Brand 52%
- Brand 62%
Demand
Deodorant Stone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Oct, Dec · busiest ÷ quietest = 35.1×
Search terms
Top Deodorant Stone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt stone deodorant28K/yr
- deodorant salt and stone11K/yr
- santal deodorant12K/yr
- deodorant women salt and stone3K/yr
- salt stone deodorant women3K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Stone
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Stone questions
Answered from the same tracked data.









