deodorant stone
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$18.98avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.70–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 57K searches
Review moat
Bad12,057.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant stone is a $89K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Oct–Dec. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
deodorant stone market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $114K–$152K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
573
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Salt & Stone86%
- Crystal Essence4%
- Saltair3%
- Megababe3%
- Thai Deodorant Stone2%
- Nécessaire2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.Peak months: Feb, Mar, Oct, Dec · busiest ÷ quietest = 35.1×
Top deodorant stone search terms
- salt stone deodorant28K/yr
- deodorant salt and stone11K/yr
- santal deodorant12K/yr
- deodorant women salt and stone3K/yr
- salt stone deodorant women3K/yr
Top deodorant stone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Santal & Vetiver
Salt & Stone$19.294.1★17,074 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki
Salt & Stone$19.194.1★17,074 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Saffron & Cedar
Salt & Stone$19.284.1★17,074 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud
Salt & Stone$19.444.3★1,055 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Neroli & Basil
Salt & Stone$19.194.1★17,074 rev
Newest
by launch date
Saltair Serum Deodorant 2 Pack Santal Bloom Scent 5% AHA Aluminum-Free Odor Control for Women & Men Mandelic Acid Deodorant with Lactic Acid 2x 1.7oz Travel Roll On
Saltair$24.542,783 rev
Megababe Skincare Deodorant - The Santal Deo with 72 hour Odor Protection | Summer and Hot Weather Essential | Restorative Ceramide & Sandalwood | Aluminum-Free All Natural | 2.6 oz
Megababe$13.223,595 rev
Ncessaire The Deodorant Santal | Aluminum Free Deodorant For Women & Men. Extra Strength Treatment with Mandelic Acid. Free of Baking Soda Ozokerite & Silicones (75 g/2.5 oz)
Nécessaire$22.18225 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Mini Deodorant Discovery Set
Salt & Stone$38.7317,074 rev
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud
Salt & Stone$19.441,055 rev
Trending
90-day click momentumSalt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Saffron & Cedar
Salt & Stone$19.284.1★
Thai Deodorant Stone Crystal Deodorant Stone Liquid - 4.25 oz
Thai Deodorant Stone$6.704.3★
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Bergamot & Hinoki
Salt & Stone$19.194.1★
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Neroli & Basil
Salt & Stone$19.194.1★
Salt & Stone Aluminum Free Deodorant | Extra Strength 48 Hour Protection for Women & Men | Made with Seaweed Extracts Niacinamide & Prebiotics | Black Rose & Oud
Salt & Stone$19.444.3★
What buyers say about deodorant stone
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Excellent Product”
“It does the job beautifully”
“No irritation”
“stays on the whole day”
“Best for the money”
“It does exactly as advertised”
“Provides hydration to my skin”
“Feels soft”
“I havent had an issue with stickiness”
What buyers complain about
“Bad smell”
“Skin Rash”
“Too expensive”
“Doesnt work as described”
“Broke off inside”
“Leaves stains on clothes”
“Way too dry”
“White residue”
“Bad quality”
“I do not recommend if you have sensitive skin”
Top return reasons
Common questions
- Is deodorant stone profitable to sell on Amazon United States?
- The niche generates $89K/yr across 11 tracked products. 90-day search growth is +23.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the deodorant stone niche?
- 6 brands and 573 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deodorant stone?
- Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 1.3%.
- When does demand for deodorant stone peak?
- Demand peaks in Feb–Mar–Oct–Dec; the busiest month runs 35.1× the quietest.
- What does it cost to enter the deodorant stone niche?
- Listings span $6.70–$38.73; the average listing price is $18.98 (sweet spot $15–$100). The average incumbent carries 12,057 reviews — the moat a new listing must climb.