Deodorant Soap for Women

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

810K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

9.1%

Market size, estimated

$1.0Ma year

Peak month

August2.3× the quietest month

Top search term

dove hand soap327K searches a year

Listings sell for $14.17 on average, from $4.17 to $23.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $14.17 that is $43K to $57K a year per listing.

Average price

$14.17under the $15 to $100 sweet spot

Price range

$4.17–$23.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

3,000–4,000

Revenue per listing a year

$43K–$57K

Returns

0.4%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #303 within Foot & Hand Care. It carries 2,961 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#303in Foot & Hand Care

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,961per listing

Listings tracked

20

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

70 months