deodorant soap
Launch itA $2.2M/yr market growing +0.0% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$2.2M$2.2M/yr · 964K searches
Avg price
Incredible$23.13avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$5.10–$65.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,866.82avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant soap is a $2.2M/yr Amazon United States market (964K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Launch it — 60/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
deodorant soap market data
- Units sold / yr
- 100K–125K
- avg 3,000–4,000/product
- Revenue / yr
- $2.3M–$2.9M
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #389
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
437
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 87%
Open market
0%
- Coast59%
- Zest40%
- Irish Spring1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 3.2×
Top deodorant soap search terms
- coast flashlight301K/yr
- zest bar soap164K/yr
- coast soap76K/yr
- coast bar soap51K/yr
- coast68K/yr
- zest62K/yr
- zest soap51K/yr
- coast light32K/yr
- coast flashlights30K/yr
- coast soap bars original23K/yr
Top deodorant soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 8 x 4 oz
Coast$6.174.7★9,478 rev
Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 16bars 4oz. (113g)each / Total New Wt 4lbs. (1.8kg).
Coast$19.534.7★9,478 rev
Zest 8-Bar Bath Size Soap Aqua 4 Ounce per bar 8 bars 32 Ounce
Zest$5.214.6★5,956 rev
Zest Refreshing Aqua Bars Deodorant Bar Soap with Vitamin E 3 Bars 4 OZ (113g) Each - 3 Pack
Zest$12.174.3★664 rev
Zest Aqua Pure Cleansing Bar Soap 20% More Moisture 8 Count Pack of 2
Zest$18.404.7★865 rev
Newest
by launch date
Coast PX200R 2000 Lumen Rechargeable LED Flashlight Twist Focus USB-C 2-Position Pocket Clip
Coast$36.97213 rev
Coast XP20R 4000 Lumen USB-C Rechargeable LED Flashlight with Slide Focus and Pure Beam Focusing Optic 5 Light Modes
Coast$49.84106 rev
Coast G60R 1000 Lumen Waterproof Rechargeable LED Flashlight 2-Pack
Coast$29.74407 rev
Coast KL35R 600 Lumen Rechargeable LED Pocket Flashlight with RED Light
Coast$18.88295 rev
Coast Slayer 1150 Lumen USB-C Rechargeable LED Flashlight with Spot/Flood Memory Mode and Pocket Clip Dune
Coast$65.89562 rev
Trending
90-day click momentum
Zest Soap Refreshing Aqua Bath Bars 4.12 Ounce (Pack of 2)
Zest$6.274.6★
Zest Aqua Pure Cleansing Bar Soap 20% More Moisture 8 Count Pack of 2
Zest$18.404.7★
Zest Bar Soap 3 ct ocean breeze 12 Ounce
Zest$9.294.6★
Zest Refreshing Aqua Bars Deodorant Bar Soap with Vitamin E 3 Bars 4 OZ (113g) Each - 3 Pack
Zest$12.174.3★
Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 16bars 4oz. (113g)each / Total New Wt 4lbs. (1.8kg).
Coast$19.534.7★
What buyers say about deodorant soap
What buyers praise and complain about, mined from review topics.What buyers love
“It's bright”
“Fresh scent”
“Great deal”
“Great value, great quality, smells good, moisturizing”
“As Advertised”
“quick to charge”
“Great battery life”
“Very durable”
“It's a real good size”
“long lasting lather”
What buyers complain about
“Smells weird”
“Total waste of money”
“Broken already with barely any use”
“False Advertising”
“quality control didn't catch it”
“Short battery”
“Dont buy it will quit charging”
“A little heavy and bulky,”
“Its an ultra small light”
“which is off white in color”
Top return reasons
Common questions
- Is deodorant soap profitable to sell on Amazon United States?
- The niche generates $2.2M/yr across 33 tracked products. 90-day search growth is +0.0%. Flapen's verdict: Launch it (60/100).
- How competitive is the deodorant soap niche?
- 3 brands and 437 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deodorant soap?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.
- When does demand for deodorant soap peak?
- Demand peaks in Apr–May; the busiest month runs 3.2× the quietest.
- What does it cost to enter the deodorant soap niche?
- Listings span $5.10–$65.89; the average listing price is $23.13 (sweet spot $15–$100). The average incumbent carries 3,867 reviews — the moat a new listing must climb.