Deodorant Soap
MaybeAn estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Deodorant Soap is a Maybe.
- Flapen Score
- 60 / 100Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 4860
- Market size
- $2.2M/yr964K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 42%top-5 click share · 3 brands · 437 sellers
Flapen Score
Deodorant Soap against its category
The dotted line is the Beauty & Personal Care average. Past it, Deodorant Soap is stronger. Inside it, weaker.
Market
The Deodorant Soap market on Amazon at a glance
Shoppers on Amazon United States searched for Deodorant Soap 964K times last year and spent an estimated $2.2M. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.
- Searches, last 12 months
- 964K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $2.2Ma year
- Peak month
- April3.2× the quietest month
- Top search term
- coast flashlight301K searches a year
02 · Price
A sale here is worth $23.13.
Listings sell for $23.13 on average, from $5.10 to $65.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $23.13 that is $69K to $93K a year per listing.
- Average price
- $23.13inside the $15 to $100 sweet spot
- Price range
- $5.10–$65.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $69K–$93K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #389 within Cleansers. It carries 3,867 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #389in Cleansers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 3,867per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Deodorant Soap products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 8 x 4 oz
- Price
- $6.17
- Rating
- 4.7/5
- Reviews
- 9,478
- Age
- 13y ago

Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 16bars 4oz. (113g)each / Total New Wt 4lbs. (1.8kg).
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 9,478
- Age
- 8y ago

Zest 8-Bar Bath Size Soap Aqua 4 Ounce per bar 8 bars 32 Ounce
- Price
- $5.21
- Rating
- 4.6/5
- Reviews
- 5,956
- Age
- 12y ago

Zest Refreshing Aqua Bars Deodorant Bar Soap with Vitamin E 3 Bars 4 OZ (113g) Each - 3 Pack
- Price
- $12.17
- Rating
- 4.3/5
- Reviews
- 664
- Age
- 12y ago

Zest Aqua Pure Cleansing Bar Soap 20% More Moisture 8 Count Pack of 2
- Price
- $18.40
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 6y ago
Trending
estimated 90-day click momentum
Zest Soap Refreshing Aqua Bath Bars 4.12 Ounce (Pack of 2)
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 2y ago

Zest Aqua Pure Cleansing Bar Soap 20% More Moisture 8 Count Pack of 2
- Price
- $18.40
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 6y ago

Zest Bar Soap 3 ct ocean breeze 12 Ounce
- Price
- $9.29
- Rating
- 4.6/5
- Reviews
- 5,956
- Age
- 12y ago

Zest Refreshing Aqua Bars Deodorant Bar Soap with Vitamin E 3 Bars 4 OZ (113g) Each - 3 Pack
- Price
- $12.17
- Rating
- 4.3/5
- Reviews
- 664
- Age
- 12y ago

Coast Refreshing Deodorant Soap - Bar Soap with Thick Rich Lather - Clean Rinsing Formula for Fresh Non-Dry Skin - Classic Scent - 16bars 4oz. (113g)each / Total New Wt 4lbs. (1.8kg).
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 9,478
- Age
- 8y ago
Newest
by launch date
Coast PX200R 2000 Lumen Rechargeable LED Flashlight Twist Focus USB-C 2-Position Pocket Clip
- Price
- $36.97
- Rating
- 4.5/5
- Reviews
- 213
- Age
- 1y ago

Coast XP20R 4000 Lumen USB-C Rechargeable LED Flashlight with Slide Focus and Pure Beam Focusing Optic 5 Light Modes
- Price
- $49.84
- Rating
- 4.4/5
- Reviews
- 106
- Age
- 1y ago

Coast G60R 1000 Lumen Waterproof Rechargeable LED Flashlight 2-Pack
- Price
- $29.74
- Rating
- 4.5/5
- Reviews
- 407
- Age
- 1y ago

Coast KL35R 600 Lumen Rechargeable LED Pocket Flashlight with RED Light
- Price
- $18.88
- Rating
- 4.6/5
- Reviews
- 295
- Age
- 1y ago

Coast Slayer 1150 Lumen USB-C Rechargeable LED Flashlight with Spot/Flood Memory Mode and Pocket Clip Dune
- Price
- $65.89
- Rating
- 4.6/5
- Reviews
- 562
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
437
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 87%
Open market
0%
- Coast59%
- Zest40%
- Irish Spring1%
Demand
Deodorant Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 3.2×
Search terms
Top Deodorant Soap search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coast flashlight301K/yr
- zest bar soap164K/yr
- coast soap76K/yr
- coast bar soap51K/yr
- coast68K/yr
- zest62K/yr
- zest soap51K/yr
- coast light32K/yr
- coast flashlights30K/yr
- coast soap bars original23K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Soap
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Soap questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









