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Deodorant Soap

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 100% of clicks, so Deodorant Soap is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$2.2M/yr964K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
42%top-5 click share · 3 brands · 437 sellers

Flapen Score

Deodorant Soap against its category

The dotted line is the Beauty & Personal Care average. Past it, Deodorant Soap is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deodorant Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Deodorant Soap 964K times last year and spent an estimated $2.2M. All 3 brands take every click. Demand peaks in Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
10.0%
Market size, estimated
$2.2Ma year
Peak month
April3.2× the quietest month
Top search term
coast flashlight301K searches a year

02 · Price

A sale here is worth $23.13.

Listings sell for $23.13 on average, from $5.10 to $65.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At $23.13 that is $69K to $93K a year per listing.

Average price
$23.13inside the $15 to $100 sweet spot
Price range
$5.10–$65.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
3,000–4,000
Revenue per listing a year
$69K–$93K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #389 within Cleansers. It carries 3,867 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#389in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,867per listing
Listings tracked
33

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Deodorant Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

437

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 87%

Open market

0%

  • Brand 159%
  • Brand 240%
  • Brand 31%

Demand

Deodorant Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 3.2×

Search terms

Top Deodorant Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coast flashlight301K/yr
  • zest bar soap164K/yr
  • coast soap76K/yr
  • coast bar soap51K/yr
  • coast68K/yr
  • zest62K/yr
  • zest soap51K/yr
  • coast light32K/yr
  • coast flashlights30K/yr
  • coast soap bars original23K/yr

Reviews and returns

What reviews say buyers love and hate about Deodorant Soap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
12%of negative reviews mention “Smell”
0.5%of orders come back
“Smells weird”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Deodorant Soap questions

Answered from the same tracked data.