deodorant men spray
Launch itA $3.9M/yr market growing +16.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.9M$3.9M/yr · 2.4M searches
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Price range
Great$5.08–$53.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,973.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant men spray is a $3.9M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 64/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
deodorant men spray market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- $3.6M–$4.4M
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 96 months
- Avg seller age
- 131 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
130
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
48%
Top 20: 85%
Open market
3%
- DOVE MEN + CARE45%
- Degree37%
- Right Guard4%
- Native4%
- Old Spice4%
- Dove3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top deodorant men spray search terms
- deodorant men spray325K/yr
- spray deodorant for men291K/yr
- mens deodorant spray269K/yr
- mens spray deodorant201K/yr
- dove men deodorant spray236K/yr
- degree spray deodorant for women121K/yr
- men deodorant spray141K/yr
- deodorant spray men105K/yr
- dove spray deodorant for men87K/yr
- dove mens spray deodorant79K/yr
Top deodorant men spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Men+Care Antiperspirant Deodorant Dry Spray Clean Comfort For Men 72-hour Sweat and Odor Protection with Triple Defense Technology 3.8 Ounce (Pack of 3)
DOVE MEN + CARE$16.934.6★4,061 rev
Degree Men Antiperspirant Spray Black + White 3 Count Protects from Deodorant Stains Instantly Dry Spray Deodorant 3.8 oz
Degree$14.844.6★8,799 rev
Dove Mens Antiperspirant Extra Fresh (Pack of 3)
DOVE MEN + CARE$16.544.6★595 rev
Degree Men Antiperspirant Deodorant Dry Spray Cool Rush 3 count Deodorant for Men With MotionSense Technology 3.8 oz
Degree$14.874.6★7,123 rev
Dove Men + Care Dry Spray Antiperspirant Clean Comfort 3.8 oz (Pack of 3)
DOVE MEN + CARE$17.624.5★795 rev
Newest
by launch date
Dr. Squatch Spray Natural Mens Deodorant Quick Dry Deodorant Men Aluminum Free Dermatologist-Tested Created for all Skin Types Fresh Falls + Rainforest Rapids 4oz (2-Pack)
Dr. Squatch$24.8380 rev
DOVE MEN + CARE All Star Comfort Dry Spray Antiperspirant FIFA World Cup 2026 Edition 72H Protection with Moisturizer Warm Indulgent Scent | 3.8 oz
DOVE MEN + CARE$5.08150 rev
Dove Men+Care Limited Edition FIFA Dry Spray Antiperspirant Deodorant For Men Striker Swag for 72H Protection Neutralizes Sweat and Odor 3.8 oz
DOVE MEN + CARE$6.2295 rev
DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz
DOVE MEN + CARE$10.57222 rev
Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz
Degree$7.52191 rev
Trending
90-day click momentumDove Men+Care Limited Edition FIFA Dry Spray Antiperspirant Deodorant For Men Striker Swag for 72H Protection Neutralizes Sweat and Odor 3.8 oz
DOVE MEN + CARE$6.224.6★
Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz
Degree$7.524.4★
Dr. Squatch Spray Natural Mens Deodorant Quick Dry Deodorant Men Aluminum Free Dermatologist-Tested Created for all Skin Types Fresh Falls + Rainforest Rapids 4oz (2-Pack)
Dr. Squatch$24.834.0★
DOVE MEN + CARE All Star Comfort Dry Spray Antiperspirant FIFA World Cup 2026 Edition 72H Protection with Moisturizer Warm Indulgent Scent | 3.8 oz
DOVE MEN + CARE$5.084.6★
DOVE MEN + CARE Whole Body Deo Spray Cedar + Shea Butter AluminumFree Gentle FullBody Odor Control DermatologistTested | 4 oz
DOVE MEN + CARE$10.574.5★
What buyers say about deodorant men spray
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh Scent”
“Excellent product”
“Affordable price”
“it's very durable”
“Keeps my skin dry”
“I got exactly what I ordered”
“Most effective”
“No allergies”
“It applies evenly”
“Easy to use”
What buyers complain about
“Really bad chemical smell”
“Very difficult to open”
“Expensive”
“it barely works”
“Broken”
“Had an immediate allergic reaction”
“Lower quality than the same brand sold in the US”
“Tiny”
“Its totally dry”
“Not as shown”
Top return reasons
Common questions
- Is deodorant men spray profitable to sell on Amazon United States?
- The niche generates $3.9M/yr across 33 tracked products. 9 of 9 products launched in the last 360 days are still selling. 90-day search growth is +16.4%. Flapen's verdict: Launch it (64/100).
- How competitive is the deodorant men spray niche?
- 8 brands and 130 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in deodorant men spray?
- Top complaints mined from reviews: Smell, Ease Of Use, Value For Money. The return rate is 0.0%.
- When does demand for deodorant men spray peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the deodorant men spray niche?
- Listings span $5.08–$53.42; the average listing price is $17.76 (sweet spot $15–$100). The average incumbent carries 2,973 reviews — the moat a new listing must climb.