Deodorant for Strong Body Odor

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+16.1%

Conversion, latest week

19.0%

Market size, estimated

$2.4Ma year

Peak month

October2.1× the quietest month

Top search term

mitchum deodorant for men472K searches a year

Listings sell for $10.25 on average, from $4.92 to $26.69. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $10.25 that is $103K to $128K a year per listing.

Average price

$10.25under the $15 to $100 sweet spot

Price range

$4.92–$26.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

10,000–12,500

Revenue per listing a year

$103K–$128K

Returns

0.2%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #107 within Deodorants & Antiperspirants. It carries 6,875 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

94%

Out of stock, average day

0.3%

Average rank

#107in Deodorants & Antiperspirants

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

6,875per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

79 months