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Deodorant for Odor Control

Maybe

Buyers convert on 16.5% of searches. But the top 5 brands take 100% of clicks, so Deodorant for Odor Control is a Maybe.

Flapen Score
55
55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$1.1M/yr468K searches / yr
90-day growth
+22.3%search demand this quarter
Competition
63%top-5 click share · 4 brands · 72 sellers

Flapen Score

Deodorant for Odor Control against its category

The dotted line is the Beauty & Personal Care average. Past it, Deodorant for Odor Control is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Deodorant for Odor Control market on Amazon at a glance

Shoppers on Amazon United States searched for Deodorant for Odor Control 468K times last year and spent an estimated $1.1M. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 468K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
468K
Growth, 90 days vs prior 90
+22.3%
Conversion, latest week
16.5%
Market size, estimated
$1.1Ma year
Peak month
June1.8× the quietest month
Top search term
dove clinical deodorant women160K searches a year

02 · Price

A sale here is worth $14.45.

Listings sell for $14.45 on average, from $7.89 to $26.94. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $14.45 that is $43K to $58K a year per listing.

Average price
$14.45under the $15 to $100 sweet spot
Price range
$7.89–$26.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$43K–$58K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Deodorants & Antiperspirants. It carries 5,224 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Deodorants & Antiperspirants
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,224per listing
Listings tracked
18

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
86 months

Products

Top Deodorant for Odor Control products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

72

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 239%
  • Brand 34%
  • Brand 41%

Demand

Deodorant for Odor Control search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Search terms

Top Deodorant for Odor Control search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dove clinical deodorant women160K/yr
  • ban deodorant roll on151K/yr
  • ban roll on deodorant42K/yr
  • dove clinical deodorant19K/yr
  • dove clinical24K/yr
  • dove clinical protection30K/yr
  • dove clinical strength deodorant16K/yr
  • ban roll on11K/yr
  • dove deodorant clinical protection9K/yr
  • best deodorant for smelly armpits1K/yr

Reviews and returns

What reviews say buyers love and hate about Deodorant for Odor Control

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Smell”
22%of negative reviews mention “Smell”
0.4%of orders come back
“Do not like the smell”
A buyer, on “Smell”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

Keep looking

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FAQ

Common Deodorant for Odor Control questions

Answered from the same tracked data.