deodorant cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Market size
Good$486K$486K/yr · 396K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,747.93avg incumbent reviews — the moat a new listing must climb
Price range
Bad$7.27–$15.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant cream is a $486K/yr Amazon United States market (396K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 48/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
deodorant cream market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $422K–$562K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 6.4%
- Avg brand age
- 62 months
- Avg seller age
- 128 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Little Seed Farm87%
- Dove6%
- Her Fantasy Box3%
- ECO ROOTS2%
- Native2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 12.5×
Top deodorant cream search terms
- little seed farm deodorant128K/yr
- little seed farm44K/yr
- deodorant cream36K/yr
- cream deodorant21K/yr
- cream deodorant for women21K/yr
- whole body deodorant cream13K/yr
- little seed farm deodorant cream59K/yr
- deodorant cream for women10K/yr
- deodorant lotion9K/yr
- everywhere deodorant her fantasy box3K/yr
Top deodorant cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Little Seed Farm All Natural Deodorant Cream - Activated Charcoal - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.864.6★11,094 rev
Little Seed Farm All Natural Deodorant Cream - Blue Lotus - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.794.6★11,094 rev
Little Seed Farm All Natural Deodorant Cream - Grapefruit Lemon - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.854.6★11,094 rev
Little Seed Farm All Natural Deodorant Cream Aluminum Free Deodorant for Women or Men 2.4 Ounce - Vanilla Honey
Little Seed Farm$15.034.4★42 rev
Little Seed Farm All Natural Deodorant Cream - Lavender - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.834.6★11,094 rev
Newest
by launch dateLittle Seed Farm All Natural Deodorant Cream Aluminum Free Deodorant for Women or Men 2.4 Ounce - Vanilla Honey
Little Seed Farm$15.0342 rev
Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz
Dove$7.27853 rev
Her Fantasy Box | Everywhere Deodorant | with Probiotics - Berry Scent | Aluminum-Free Naturally Absorbs Moisture | Fights Odor & Bacteria | Skin-Improving Formula
Her Fantasy Box$13.62693 rev
Native Whole Body Deodorant Cream Contains Naturally Derived Ingredients Deodorant for Women & Men | 72 Hour Odor Protection Aluminum Free with Coconut Oil and Shea Butter | Coconut & Vanilla
Native$10.774,760 rev
Dove Whole Body Deo Aluminum Free pH Balancing Cream Deodorant Coconut & Vanilla for 72h Odor Control 2.5 oz
Dove$7.513,587 rev
Trending
90-day click momentumLittle Seed Farm All Natural Deodorant Cream Aluminum Free Deodorant for Women or Men 2.4 Ounce - Vanilla Honey
Little Seed Farm$15.034.4★
Little Seed Farm All Natural Deodorant Cream - Blue Tansy Rose - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.744.6★
Dove Whole Body Deodorant Aluminum Free pH Balancing Cream Raspberry & Rose for 72h Odor Control 2.5 Oz
Dove$7.274.1★
Little Seed Farm All Natural Deodorant Cream - Activated Charcoal - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.864.6★
Little Seed Farm All Natural Deodorant Cream - Unscented - Aluminum Free Deodorant for Women or Men Net Wt. 2.4oz | 68g
Little Seed Farm$15.854.6★
What buyers say about deodorant cream
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Scent”
“its actually as good as the reviews say”
“No irritation”
“lasts all day”
“Effective”
“worth the price”
“Soft and effective”
“Application is simple”
“I stayed dry”
“As advertised”
What buyers complain about
“Smells weird”
“Rash”
“Doesn't work well”
“Doesn't last”
“waste of money”
“Used Product”
“The application is a bit messy because youre using your hands”
“feels sticky”
“Makes the skin feel a bit too dry”
“Inconsistent quality”
Top return reasons
Common questions
- Is deodorant cream profitable to sell on Amazon United States?
- The niche generates $486K/yr across 15 tracked products. 90-day search growth is +19.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the deodorant cream niche?
- 5 brands and 54 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deodorant cream?
- Top complaints mined from reviews: Smell, Allergies, Functionality-Overall. The return rate is 1.0%.
- When does demand for deodorant cream peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 12.5× the quietest.
- What does it cost to enter the deodorant cream niche?
- Listings span $7.27–$15.87; the average listing price is $14.06 (sweet spot $15–$100). The average incumbent carries 6,748 reviews — the moat a new listing must climb.