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Denenes Baby Cologne

Fail

The top 5 brands take 100% of clicks, so Denenes Baby Cologne is a Fail.

Flapen Score
38
38 / 100
Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size
$125K/yr163K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
93%top-5 click share · 4 brands · 69 sellers

Flapen Score

Denenes Baby Cologne against its category

The dotted line is the Beauty & Personal Care average. Past it, Denenes Baby Cologne is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denenes Baby Cologne market on Amazon at a glance

Shoppers on Amazon United States searched for Denenes Baby Cologne 163K times last year and spent an estimated $125K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.4%
Market size, estimated
$125Ka year
Peak month
December2.3× the quietest month
Top search term
nenuco baby cologne25K searches a year

02 · Price

A sale here is worth $32.49.

Listings sell for $32.49 on average, from $9.49 to $78.91. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $32.49 that is $8K to $16K a year per listing.

Average price
$32.49inside the $15 to $100 sweet spot
Price range
$9.49–$78.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,230 within Women's. It carries 1,106 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,230in Women's
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,106per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Denenes Baby Cologne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

69

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 29%
  • Brand 35%
  • Brand 44%

Demand

Denenes Baby Cologne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Denenes Baby Cologne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nenuco baby cologne25K/yr
  • nenuco59K/yr
  • nenuco cologne for baby original35K/yr
  • angels breath cologne11K/yr
  • nenuco cologne14K/yr
  • nenuco baby4K/yr
  • nenuco doll6K/yr
  • nenuco baby doll7K/yr
  • nenuco agua de colonia3K/yr

Reviews and returns

What reviews say buyers love and hate about Denenes Baby Cologne

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”
55%of negative reviews mention “Smell”
0.3%of orders come back
“This is an artificial fragrance”
A buyer, on “Smell”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Denenes Baby Cologne questions

Answered from the same tracked data.