Is demi permanent hair color profitable to sell on Amazon United States?

The niche generates $164K/yr across 49 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the demi permanent hair color niche?

18 brands and 91 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in demi permanent hair color?

Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.9%.

When does demand for demi permanent hair color peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the demi permanent hair color niche?

Listings span $5.10–$35.95; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 19,175 reviews — the moat a new listing must climb.

demi permanent hair color

Worth a look

Shows low returns (0.9%), but a deep review moat (19,175 avg reviews) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great36%

top-5 click share — an open shelf

Avg price

Great$15.61

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$5.10–$35.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Market size

Okay$164K

$164K/yr · 690K searches

Growth

Bad-0.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad19,175.49

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, demi permanent hair color is a $164K/yr Amazon United States market (690K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

demi permanent hair color market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $195K–$234K; units × avg price
Conversion rate: 1.5%
Avg BSR: #55
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.1%
Avg brand age: 72 months
Avg seller age: 138 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

22%

COLORCHARM30%
Clairol29%
REVLON7%
ion5%
Adore4%
Clairol Professional4%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — -0.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top demi permanent hair color search terms

demi permanent hair color387K/yr +1.8%1.0% conv.
natural instincts hair color93K/yr +3.7%2.8% conv.
non permanent hair color29K/yr -3.0%0.2% conv.
semipermanent hair color for women27K/yr -5.4%0.3% conv.
brown semi permanent hair dye24K/yr +2.9%2.1% conv.
demi hair color19K/yr +8.9%0.7% conv.
dark brown semi permanent hair dye14K/yr -7.0%3.0% conv.
semi permanent hair color brown16K/yr -10.4%1.8% conv.
natural instincts semi permanent hair color22K/yr -43.2%2.1% conv.
brown hair dye semi permanent13K/yr -3.2%1.8% conv.

All search terms

Top demi permanent hair color products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz

COLORCHARM$9.274.4★6,144 rev

Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 5 Medium Brown 4.5 fl oz

REVLON$5.104.4★2,707 rev

COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz

COLORCHARM$9.264.4★6,144 rev

Clairol Natural Instincts Demi-Permanent Hair Dye 5 Medium Brown | AmmoniaFree Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1

Clairol$7.674.4★31,929 rev

Ion Intensive Shine 3N Dark Natural Brown Demi Permanent Creme Hair Color 3N Dark Natural Brown

ion$10.654.4★1,251 rev

Newest

by launch date

dpHUE Color Dream Dark Brown - Ammonia-Free Demi-Permanent Hair Color - Lasts 16 Washes - Boosts Shine - Paraben & Sulfate Free Leaping Bunny Certified

dpHUE$29.93212 rev

1y ago

Madison Reed ColorWonder Demi-Permanent Hair Color Kit 5N Dark Brown (That Mocha Mojo) | Blends Up to 25% Gray Lasts 25 Washes Ammonia-Free

Madison Reed$31.2245 rev

2y ago

Revlon ColorSilk Tone + Gloss + Care Demi Permanent Hair Color Dye Kit with Leave-In Scalp and Haircare Serum 2x Shinier 4x Stronger 5 Medium Brown 4.5 fl oz

REVLON$5.102,707 rev

2y ago

COLORCHARM Demi Permanent Hair Color | 5N Lightest Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz

COLORCHARM$9.276,144 rev

4y ago

COLORCHARM Demi Permanent Hair Color | 4N Light Neutral Brown | Gloss Refresh & Tone | 2 Fl Oz

COLORCHARM$9.266,144 rev

4y ago

What buyers say about demi permanent hair color

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Great shade”

Quality-Overall9%

“The product is consistent”

Ease Of Use7%

“Its super easy to put on”

Suitability Colored Hair5%

“Nice Temporary hair color”

Soft Feel5%

“Hair is soft”

Smell5%

“no strong odor”

Coverage3%

“Good coverage”

Brightness/Shine/Glow3%

“Makes your hair shiny”

Value For Money3%

“Great value”

Advertised Vs Actual Product2%

“True to box picture”

What buyers complain about

Color33%

“color not as described”

Suitability Colored Hair12%

“I dont dye my hair”

Functionality-Overall7%

“Doesn't work”

Hair Related4%

“My hair feels horrible”

Stain Resistance3%

“Stained My Bathroom”

Value For Money3%

“Waste of Money”

Coverage2%

“Not full coverage”

Ease Of Cleaning2%

“This is a total mess”

Durability2%

“It broke down”

Allergies2%

“Everyone's reactions are different”

Top return reasons

Color43%

Suitability Colored Hair21%

Functionality-Overall9%

Advertised Vs Actual Product8%

Value For Money3%

Product Condition2%

Suitability Short Hair1%

Defective Material/Parts1%

Hair Related1%

Damage/Burn Hair1%

Common questions

Is demi permanent hair color profitable to sell on Amazon United States?: The niche generates $164K/yr across 49 tracked products. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the demi permanent hair color niche?: 18 brands and 91 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in demi permanent hair color?: Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.9%.
When does demand for demi permanent hair color peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the demi permanent hair color niche?: Listings span $5.10–$35.95; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 19,175 reviews — the moat a new listing must climb.

demi permanent hair color

demi permanent hair color market data

Competition & brand share

Demand & seasonality

Top demi permanent hair color search terms

Top demi permanent hair color products on Amazon

Top sellers

Newest

Trending

What buyers say about demi permanent hair color

What buyers love

What buyers complain about

Top return reasons

Common questions

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