Delina Perfume for Women

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+7.7%

Conversion, latest week

1.7%

Market size, estimated

$3.5Ma year

Peak month

June3.0× the quietest month

Top search term

maison alhambra832K searches a year

Listings sell for $111.09 on average, from $16.13 to $408.46. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $111.09 that is $139K to $167K a year per listing.

Average price

$111.09above the $15 to $100 sweet spot

Price range

$16.13–$408.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

$139K–$167K

Returns

0.0%of orders · Amazon United States median 2.1%

28% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #621 within Women's. It carries 1,017 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

28%

Prime listings

94%

Out of stock, average day

8.1%

Average rank

#621in Women's

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,017per listing

Listings tracked

18

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months