Is delina perfume for women profitable to sell on Amazon United States?

The niche generates $3.5M/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the delina perfume for women niche?

8 brands and 69 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in delina perfume for women?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

When does demand for delina perfume for women peak?

Demand peaks in Jun–Jul; the busiest month runs 3.0× the quietest.

What does it cost to enter the delina perfume for women niche?

Listings span $16.13–$408.46; the average listing price is $111.09 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.

delina perfume for women

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.5M

$3.5M/yr · 1.9M searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$111.09

avg listing price — sweet spot $15–$100

Review moat

Good1,017.06

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Competition

Bad72%

top-5 click share — a locked-up shelf

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$16.13–$408.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad95%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, delina perfume for women is a $3.5M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

delina perfume for women market data

Units sold / yr: 25K–30K; avg 1,250–1,500/product
Revenue / yr: $2.8M–$3.3M; units × avg price
Conversion rate: 1.7%
Avg BSR: #621
Page quality: 0%
Prime: 94%
Sponsored: 28%
Out of stock: 8.1%
Avg brand age: 55 months
Avg seller age: 144 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Maison Alhambra41%
PARFUMS DE MARLY29%
Lattafa19%
URBAN COLLECTION3%
A CENTER3%
ALT. FRAGRANCES2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.7% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.0×

Open Trend

Top delina perfume for women search terms

maison alhambra832K/yr +1.6%0.4% conv.
delina parfums de marly61K/yr +163.2%1.0% conv.
delilah perfume76K/yr +54.8%4.5% conv.
delilah blanc perfume for women97K/yr +13.0%5.3% conv.
valaya perfume for women101K/yr -6.6%0.7% conv.
valaya parfums de marly48K/yr +152.6%0.6% conv.
delina64K/yr -8.0%0.9% conv.
maison alhambra perfume51K/yr +43.9%0.2% conv.
delina perfume59K/yr -11.5%0.9% conv.
delina exclusif perfume for women20K/yr +184.1%0.9% conv.

All search terms

Top delina perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maison Alhambra Delilah Blanc Citrus Amber Floral Musky Eau de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100 ml

Maison Alhambra$29.314.3★1,055 rev

Lattafa Maison Alhambra Delilah Pour Femme Eau de Parfum Spray for Women 3.4 Ounce / 100 Ml

Lattafa$22.284.4★1,810 rev

Parfums de Marly Delina Exclusif Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$250.754.3★272 rev

Parfums de Marly Valaya Exclusif Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$257.474.1★18 rev

Maison Alhambra Jean Lowe Vibe Citrus Fruity Aromatic Woody Eau de Parfum Spray for Unisex 3.4 Ounce / 100 ml

Maison Alhambra$30.294.5★1,571 rev

Newest

by launch date

Maison Alhambra Jean Lowe EDP Unisex 3.4 Fl Oz (Fantasme)

Maison Alhambra$33.7064 rev

5mo ago

Parfums de Marly Valaya Exclusif Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$257.4718 rev

11mo ago

Parfums de Marly Valaya Eau de Parfum Parfum for Women 1 Fl Oz

PARFUMS DE MARLY$240.4486 rev

11mo ago

Delilah for Women - Floral Fruity Fragrance - Top Notes of Rose Peony Lychee Bergamot & Nutmeg - Base Scents of Cashmeran Cedar & Incense - Free of Paraben - Elegant 100ml Bottle Women Parfume

URBAN COLLECTION$24.91119 rev

1y ago

ALT. FRAGRANCES Duchess - Inspired by De.lina Fragrance Extrait de Parfum Long Lasting Perfume for Women Floral Fruity Scent with Lychee Rose Musk 60ml

ALT. FRAGRANCES$57.20199 rev

1y ago

What buyers say about delina perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“fresh scent”

Value For Money9%

“Good for the price”

Durability4%

“Lasts all day”

Quality-Overall3%

“the quality is excellent”

Soft Feel1%

“It captures the essence of soft”

Gifting Purpose1%

“Great Valentines Day gift”

Advertised Vs Actual Product1%

“The description was accurate”

Design-Overall1%

“It is housed in a beautifully designed”

Suitability Hot Weather1%

“nice in summer i recommend this”

Cleansing1%

“Clean, vibrant”

What buyers complain about

Smell51%

“it smells disgusting”

Durability12%

“Not lasting”

Value For Money5%

“Not worth the price”

Quality-Overall3%

“Poor quality”

Size-Overall2%

“Bottle is Way too tiny”

Strength1%

“It is too strong”

Moist/Dry1%

“gets worse on the dry down”

Advertised Vs Actual Product1%

“False descriptions”

Leak-Proof1%

“Bottle leaked”

Natural Ingredients1%

“A little too synthetic for me”

Top return reasons

Size-Overall67%

Width33%

Common questions

Is delina perfume for women profitable to sell on Amazon United States?: The niche generates $3.5M/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the delina perfume for women niche?: 8 brands and 69 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in delina perfume for women?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for delina perfume for women peak?: Demand peaks in Jun–Jul; the busiest month runs 3.0× the quietest.
What does it cost to enter the delina perfume for women niche?: Listings span $16.13–$408.46; the average listing price is $111.09 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.