Delilah Perfume

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $697K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

1.5%

Market size, estimated

$697Ka year

Peak month

February5.7× the quietest month

Top search term

maison alhambra832K searches a year

Listings sell for $31.33 on average, from $16.13 to $124.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $31.33 that is $16K to $23K a year per listing.

Average price

$31.33inside the $15 to $100 sweet spot

Price range

$16.13–$124.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$16K–$23K

Returns

0.0%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #333 within Men's. It carries 1,163 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

88%

Out of stock, average day

0.0%

Average rank

#333in Men's

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,163per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months