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delilah perfume

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 68Growth 23Conversion 19Competition 26Returns 100Price range 77Avg price 95Brand share 6Review moat 58Quality gap 72

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.33

avg listing price — sweet spot $15–$100

Price range

Great$16.13–$124.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$697K

$697K/yr · 1.4M searches

Review moat

Good1,163.13

avg incumbent reviews — the moat a new listing must climb

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, delilah perfume is a $697K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

delilah perfume market data

Units sold / yr
20K–25K
avg 500–750/product
Revenue / yr
$627K–$783K
units × avg price
Conversion rate
1.5%
Avg BSR
#333
Page quality
0%
Prime
88%
Sponsored
31%
Out of stock
0.0%
Avg brand age
55 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

75

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Maison Alhambra56%
  • Lattafa31%
  • A CENTER5%
  • ARIAT3%
  • SPEC2%
  • URBAN COLLECTION2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.7×

Top delilah perfume search terms

  • maison alhambra832K/yr
  • delilah perfume76K/yr
  • maison alhambra perfume51K/yr
  • delilah50K/yr
  • mason alhambra40K/yr
  • masion alhambra40K/yr
  • maison alhambra delilah17K/yr
  • alhambra25K/yr
  • delilah perfume for women128K/yr
  • masion alhambra perfume12K/yr
All search terms

Top delilah perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$70K20%$139K30%$209K40%$279K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about delilah perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“fresh scent”

Value For Money8%

“Great Value”

Durability4%

“lasts all day”

Quality-Overall4%

“Decent quality”

Soft Feel1%

“It captures the essence of soft”

Gifting Purpose1%

“Great gift idea fellers”

Advertised Vs Actual Product1%

“The description was accurate”

Suitability Hot Weather1%

“nice in summer i recommend this”

Design-Overall1%

“It is housed in a beautifully designed”

Cleansing1%

“Clean, vibrant”

What buyers complain about

Smell50%

“it smells disgusting”

Durability12%

“Not lasting”

Value For Money4%

“Waste of money”

Quality-Overall3%

“Poor quality”

Moist/Dry2%

“Terrible drieddown smell”

Strength2%

“Not strong”

Advertised Vs Actual Product1%

“False descriptions”

Size-Overall1%

“its a small bottle”

Allergies1%

“Im allergic to most”

Natural Ingredients1%

“A little too synthetic for me”

Top return reasons

Size-Overall67%
Width33%

Common questions

Is delilah perfume profitable to sell on Amazon United States?
The niche generates $697K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Skip it (49/100).
How competitive is the delilah perfume niche?
6 brands and 75 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in delilah perfume?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.
When does demand for delilah perfume peak?
Demand peaks in Jan–Feb–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the delilah perfume niche?
Listings span $16.13–$124.57; the average listing price is $31.33 (sweet spot $15–$100). The average incumbent carries 1,163 reviews — the moat a new listing must climb.