dej eye cream
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great134.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good$102.77avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$68.77–$115.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$287K$287K/yr · 30K searches
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dej eye cream is a $287K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dej eye cream market data
- Units sold / yr
- 3K–3K
- avg 500–750/product
- Revenue / yr
- $257K–$308K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Revision Skincare100%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top dej eye cream search terms
- revision dej eye cream8K/yr
- revision eye cream11K/yr
- dej eye cream revision6K/yr
- dej eye cream4K/yr
- revision eye cream d.e.j1K/yr
Top dej eye cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz Applicator
Revision Skincare$114.414.2★402 rev
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.25 fl oz
Revision Skincare$68.774.1★46 rev
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz
Revision Skincare$115.934.4★21 rev
Revision Skincare C+ Brightening Eye Complex with Vitamin C and Antioxidants Eye Cream for Dark Circles and Under Eye Puffiness 0.5 oz
Revision Skincare$111.984.6★69 rev
Newest
by launch dateRevision Skincare C+ Brightening Eye Complex with Vitamin C and Antioxidants Eye Cream for Dark Circles and Under Eye Puffiness 0.5 oz
Revision Skincare$111.9869 rev
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz Applicator
Revision Skincare$114.41402 rev
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.25 fl oz
Revision Skincare$68.7746 rev
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz
Revision Skincare$115.9321 rev
Trending
90-day click momentumRevision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz
Revision Skincare$115.934.4★
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.25 fl oz
Revision Skincare$68.774.1★
Revision Skincare DEJ Eye Cream Clinically Proven to Reduce Under-Eye Fine Lines and Wrinkles with Peptides and Hyaluronic Acid for a Firmer Smoother Eye Area 0.5 fl oz Applicator
Revision Skincare$114.414.2★
Revision Skincare C+ Brightening Eye Complex with Vitamin C and Antioxidants Eye Cream for Dark Circles and Under Eye Puffiness 0.5 oz
Revision Skincare$111.984.6★
What buyers say about dej eye cream
What buyers praise and complain about, mined from review topics.What buyers love
“and this one worked the best to minimize the saggy skin”
“would even say regular moisturizer works better”
“Worth It”
“Great product”
“I have very sensitive, reactive skin around my eyes and this fragrance free product is effective and gentle”
“CeraVe makes a much better and cheaper eye cream that does a much better job of reducing puffiness and dryness”
“it feels gentle while still doing its job”
“absorbs well without feeling heavy or greasy”
What buyers complain about
“price is expensive”
“Does not seem to work”
“No results yet”
“skin irritation for me”
“I had an eye allergy because of it”
Top return reasons
Common questions
- Is dej eye cream profitable to sell on Amazon United States?
- The niche generates $287K/yr across 4 tracked products. 90-day search growth is +5.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the dej eye cream niche?
- 1 brands and 3 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dej eye cream?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Symptom Reduction. The return rate is 1.6%.
- When does demand for dej eye cream peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the dej eye cream niche?
- Listings span $68.77–$115.93; the average listing price is $102.77 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.