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Deep Wave Frontal

Maybe

The top 5 brands take only 29% of clicks. But buyers convert on only 1.0% of searches, so Deep Wave Frontal is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$203K/yr214K searches / yr
90-day growth
-17.0%search demand this quarter
Competition
26%top-5 click share · 67 brands · 83 sellers

Flapen Score

Deep Wave Frontal against its category

The dotted line is the Beauty & Personal Care average. Past it, Deep Wave Frontal is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Wave Frontal market on Amazon at a glance

Shoppers on Amazon United States searched for Deep Wave Frontal 214K times last year and spent an estimated $203K. The top 5 brands take 29% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
1.0%
Market size, estimated
$203Ka year
Peak month
October1.6× the quietest month
Top search term
13x6 lace front wigs human hair straight38K searches a year

02 · Price

A sale here is worth $97.58.

Listings sell for $97.58 on average, from $57.61 to $170.10. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $97.58 that is $0 to $10K a year per listing.

Average price
$97.58inside the $15 to $100 sweet spot
Price range
$57.61–$170.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #348 within Wigs. It carries 1,583 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
13.6%
Average rank
#348in Wigs
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
1,583per listing
Listings tracked
71

04 · Newcomers

20 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
20Amazon's first-year sales bar
Average brand age
20 months

Products

Top Deep Wave Frontal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

67 falling

Sellers

83

Top-5 brand share

29%

Top 20: 63%

Top-5 click share

26%

Top 20: 59%

Open market

68%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Deep Wave Frontal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Deep Wave Frontal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 13x6 lace front wigs human hair straight38K/yr
  • body wave wig 13x643K/yr
  • curly frontal wig19K/yr
  • 13x6 straight lace front wigs human hair22K/yr
  • 13x6 lace front wigs human hair curly20K/yr
  • 13x6 200 density hd lace front wigs human hair13K/yr
  • deep curly wig10K/yr
  • hd curly lace front wigs human hair8K/yr
  • 13x6 full frontal wig8K/yr
  • 30 in wig6K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Wave Frontal

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Wig/Artificial Hair Quality”
19%of negative reviews mention “Wig/Artificial Hair Quality”
3.7%of orders come back
“Wig is not as advertised”
A buyer, on “Wig/Artificial Hair Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Deep Wave Frontal questions

Answered from the same tracked data.