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Deep Pore Cleansing Mask

Fail

The top 5 brands take 100% of clicks, so Deep Pore Cleansing Mask is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$253K/yr164K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
91%top-5 click share · 5 brands · 7 sellers

Flapen Score

Deep Pore Cleansing Mask against its category

The dotted line is the Beauty & Personal Care average. Past it, Deep Pore Cleansing Mask is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deep Pore Cleansing Mask market on Amazon at a glance

Shoppers on Amazon United States searched for Deep Pore Cleansing Mask 164K times last year and spent an estimated $253K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $253K a year.

Searches, last 12 months
164K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
5.3%
Market size, estimated
$253Ka year
Peak month
November1.8× the quietest month
Top search term
kiehls rare earth deep pore cleansing mask24K searches a year

02 · Price

A sale here is worth $29.33.

Listings sell for $29.33 on average, from $13.46 to $46.49. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $29.33 that is $22K to $29K a year per listing.

Average price
$29.33inside the $15 to $100 sweet spot
Price range
$13.46–$46.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$22K–$29K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #216 within Cleansers. It carries 1,883 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#216in Cleansers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,883per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Deep Pore Cleansing Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 216%
  • Brand 34%
  • Brand 43%
  • Brand 53%

Demand

Deep Pore Cleansing Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Deep Pore Cleansing Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiehls rare earth deep pore cleansing mask24K/yr
  • kiehls face mask19K/yr
  • kiehls mask18K/yr
  • kiehls clay mask13K/yr
  • cetaphil clay mask12K/yr
  • cetaphil mask7K/yr
  • cetaphil purifying clay mask5K/yr
  • cerave clay to foam cleanser9K/yr
  • cerave face mask7K/yr
  • clay cleanser5K/yr

Reviews and returns

What reviews say buyers love and hate about Deep Pore Cleansing Mask

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
10%of negative reviews mention “Smell”
0.9%of orders come back
“There is no fragrance”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deep Pore Cleansing Mask questions

Answered from the same tracked data.