decyl glucoside
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.31avg listing price — sweet spot $15–$100
Review moat
Great111.07avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Great$7.34–$67.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, decyl glucoside is a $89K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
decyl glucoside market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $76K–$101K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #596
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.0%
- Avg brand age
- 51 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
49%
Top 20: 100%
Open market
0%
- Lusera30%
- 33RD PARALLEL SOAP CO.20%
- Hznxolrc20%
- Talsen Chemicals15%
- Dr Joe Lab14%
Demand & seasonality
Weekly Amazon search volume, last 56 weeks — -0.7% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 2.0×
Top decyl glucoside search terms
- decyl glucoside27K/yr
- decyl glucoside cosmetic grade4K/yr
- decyl2K/yr
- decyl glucoside organic3K/yr
Top decyl glucoside products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hznxolrc Net Weight 12 oz(10.15Fl oz) Decyl Glucoside Natural Surfactant Premium Decyl Glucoside Liquid Cosmetics Grade Gentle on Skin Amazing Bubbles
Hznxolrc$14.344.6★130 rev
Decyl Glucoside Organic 12 Oz / 354 mL Mild Non-Ionic Surfactant - Plant-Based Gentle Cleansing & Foaming Agent for DIY Cosmetics Skincare & Haircare Versatile Emulsifying Agent by Talsen Chemicals
Talsen Chemicals$12.974.3★56 rev
Dr Joe Lab Decyl Glucoside Natural Surfactant - Surfactants for Soap Making Lauryl Glucoside DIY Shower Gel Skin Care Body and Face Wash Plant Derived Natural - 16 Oz
Dr Joe Lab$23.824.7★542 rev
Lusera Decyl Glucoside Surfactant 8 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$9.335.0★3 rev
Hznxolrc 21.17 oz Decyl Glucoside Natural Surfactant Premium Decyl Glucoside Liquid Cosmetics Grade Gentle on Skin Amazing Bubbles
Hznxolrc$20.984.6★130 rev
Newest
by launch dateLusera Decyl Glucoside Surfactant 8 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$9.333 rev
Lusera Decyl Glucoside Surfactant 32 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$25.1213 rev
Lusera Decyl Glucoside Surfactant 16 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$16.3312 rev
Lusera Decyl Glucoside Surfactant 4 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$7.344 rev
Lusera Decyl Glucoside Surfactant 128 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$62.342 rev
Trending
90-day click momentumLusera Decyl Glucoside Surfactant 128 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$62.345.0★
Lusera Decyl Glucoside Surfactant 4 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$7.345.0★
Lusera Decyl Glucoside Surfactant 16 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$16.334.9★
Lusera Decyl Glucoside Surfactant 8 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$9.335.0★
Lusera Decyl Glucoside Surfactant 32 fl oz Cosmetic Grade Plant-Based Nonionic Surfactant Mild Sulfate-Free Foam Booster for Shampoo Body Wash Sensitive Skin Cleanser
Lusera$25.124.8★
What buyers say about decyl glucoside
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is excellent, with a nice clear color that indicates a clean, well-made product”
“It gave a rich lather”
“Its effective and cleans well”
“One of the things I appreciate most is the very low odor”
“so it seems like a good option for sensitive skin”
“For the price and quantity, it offers good value, especially for DIY projects”
“It is very easy to use”
“functions flawlessly to lower the overall irritation potential of primary cleansing bases”
“Arrived as described”
“Gentle and effective for your DIY projects”
What buyers complain about
“It has a slightly chemical scent”
“Bottle completely empty”
“* Not intended for heavy-duty cleaning applications”
“The clear liquid has a consistency which reminds me of a light syrup”
“Overpriced for the amount that is received”
“Too Thick”
“And considering that Castile soap doesnt lather at all. I was using cocoa betaine to make it lather.”
“Terrible product”
“there are no instructions to follow”
“it becomes sticky”
Top return reasons
Common questions
- Is decyl glucoside profitable to sell on Amazon United States?
- The niche generates $89K/yr across 14 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the decyl glucoside niche?
- 5 brands and 7 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in decyl glucoside?
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.9%.
- When does demand for decyl glucoside peak?
- Demand peaks in Apr–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the decyl glucoside niche?
- Listings span $7.34–$67.91; the average listing price is $25.31 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.