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Decorative Hair Clips

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $63K a year here, so Decorative Hair Clips is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$63K/yr321K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
26%top-5 click share · 51 brands · 73 sellers

Flapen Score

Decorative Hair Clips against its category

The dotted line is the Beauty & Personal Care average. Past it, Decorative Hair Clips is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decorative Hair Clips market on Amazon at a glance

Shoppers on Amazon United States searched for Decorative Hair Clips 321K times last year and spent an estimated $63K. The top 5 brands take 37% of clicks. Demand peaks in Feb–Apr–Sep–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
2.1%
Market size, estimated
$63Ka year
Peak month
February3.0× the quietest month
Top search term
gold hair pins79K searches a year

02 · Price

A sale here is worth $9.28.

Listings sell for $9.28 on average, from $4.98 to $17.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $9.28 that is $0 to $928 a year per listing.

Average price
$9.28under the $15 to $100 sweet spot
Price range
$4.98–$17.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$928
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #574 within Hair Pins. It carries 1,543 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#574in Hair Pins
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,543per listing
Listings tracked
82

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Decorative Hair Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

73

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

26%

Top 20: 57%

Open market

58%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Decorative Hair Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Feb, Apr, Sep, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Decorative Hair Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold hair pins79K/yr
  • vintage hair accessories49K/yr
  • vintage hair clips37K/yr
  • gold hair pin26K/yr
  • fancy bobby pins for womens hair21K/yr
  • fancy bobby pins14K/yr
  • cute bobby pins for women14K/yr
  • pretty bobby pins8K/yr
  • hair bobby pins decorative9K/yr
  • pretty bobby pins for women7K/yr

Reviews and returns

What reviews say buyers love and hate about Decorative Hair Clips

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
3.0%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Decorative Hair Clips questions

Answered from the same tracked data.